In the wake of our live event PMW Unlocked, which took place in early March and had been monopolising the editorial team's mental bandwidth, we've finally had some time to think about other things these past couple of weeks.

This episode of the Performance Marketing Unlocked podcast brings together the entire editorial team to discuss some of those things, diving into all the latest performance marketing news.

We dissect everything from what Google's launch of Meridian means for the broader Marketing Mix Modelling landscape and whether or not Schweppes becoming the first brand to purchase an ad buy on Netflix will be a success, to how brands can use new platforms to connect with the next generation of consumers and if organisational use of AI will help or hinder the data skills gap.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Further reading ~

Google enters the MMM game: Meridian helps marketers find their own 'North Star' metrics

Schweppes first brand to land UK title ad buy for Netflix’s The Gentlemen

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