Search Engine Roundtable Podcast

Google March Core & Spam Updates, Manual Actions, Spam Policies, Bing Webmaster Tools, Deep Search, Paid Search & More


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It was a busy week between Google releasing the Google March 2024 core update, which is supposed to be one of the largest core updates Google has ever released. Google also released a March 2024 spam update. Google updates a number of its spam policies while dishing out tons of manual actions. Google also updated its search quality raters guidelines. Google said it still tries to avoid overlapping these Google algorithm updates. Most SEOs feel these updates won’t result in big changes to search quality, but Google believes it will. I also posted the monthly Google Webmaster Report for March. Google spoke about reliable information and if it knows what it is or not. Microsoft announced IndexNow Insights and a new top SEO insights report in Bing Webmaster Tools. Google Search Console updated its recipe rich results report. Google Search Console also said event rich results stopped showing up in search. Google has shut down the Google Business Profile websites. A few Google Business Profiles tools went down Thursday night. Bing Deep Search is live again after a horrid first launch. Bing added new Copilot settings. Google Ads will automatically pause inactive ad groups. Google Ads officially launched the Solutions tool. Google Local Service Ads will get new verification requirements. Google Ads Editor seemed to launch version 2.6 this week. Microsoft Advertising rolled out Performance Max globally. Google AdSense for Search site to require new verification as well. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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0:00 - Introduction

1:17 - Google March 2024 Core Update Rolling Out - It's A Big Core Update

4:22 - Google March 2024 Spam Updates Rolling Out - Scaled Content, Expired Domain & Site Reputation Abuse

6:24 - Google Unleashes Manual Actions Galore After Search Spam Policy Updates

8:26 - Google: We Still Try To Avoid Overlapping Algorithmic Updates

9:32 - Google Search Quality Raters Guidelines Untrustworthy Pages Section Updated

10:19 - ~80% Feel Google's March Core & Spam Updates Won't Reduce Low-Quality Search Results

10:54 - March 2024 Google Webmaster Report

11:11 - Does Google Search Know What Is Reliable Information

12:05 - New Bing Webmaster Tools IndexNow Insights & Top SEO Insights

12:35 - Google Search Console Recipe Rich Results Report Updated

13:13 - Search Console: Google Search Changes How Event Rich Results Appear

13:41 - Google Shut Down Google Business Profiles Websites This Morning

14:11 - Some Google Business Profiles Tools Are Not Working

14:40 - Bing Deep Search Now Live Again

15:11 - New Copilot Settings Now In Bing Search

15:29 - Google Ads To Automatically Pause Inactive Ad Groups

15:54 - Google Ads Solutions Tool Now Officially Live

16:18 - Report: Google Local Service Ads To Gain New Verification Process

16:43 - Google Ads Editor Version 2.6 Is Now Out

17:06 - Microsoft Advertising Performance Max Globally Available Today

17:17 - New Site Level Approvals For AdSense for Search (AFS) Sites

17:29 - Conclusion

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Search Engine Roundtable PodcastBy Barry Schwartz