Watch the video version: https://youtu.be/GPKgUZPM3H0

Key Takeaways from the Episode

🔍 Search Is Evolving Fast

Google Ads is adapting to a post-keyword world where prompts, AI conversations, and multimodal inputs dominate.

AI Overviews and AI Mode represent major shifts in how queries are interpreted.

🤖 AI Max for Search

AI Max is a toggle within Search campaigns that activates features like text asset generation, final URL expansion, and query expansion.

Compatible with campaign experiments and includes controls like geo targeting and brand inclusions.

📊 Campaign Consolidation & Measurement

Encouragement to consolidate campaigns around shared business goals to improve data volume for bidding.

Conversion actions should be strategically labeled as primary or secondary for better machine learning optimization.

📈 Smart Bidding Exploration

New setting under tROAS that expands bid flexibility without increasing bids universally.

Helps target more long-tail and lower-volume queries within your current reach.

📺 PMax, Demand Gen, and the Power Pack

PMax is not replacing other formats like standard Shopping or Display.

New reporting features like channel-level insights and Sankey visualizations are rolling out.

🛍️ Creative Tools & Merchant Center

AI-generated image and video assets now scale within Merchant Center.

A/B testing for product images and bulk asset generation are now available.

👥 Lead Gen & SMB Support

Emphasis on agentic workflows and conversational interfaces for campaign setup.

Improved support for lead gen with tools like Data Manager and easier API integrations.

🎯 Influencer Partnerships

New Creator Partnership Hub allows advertisers to find and collaborate with YouTube creators, merging paid and organic reach.

📉 Measurement Revolution

Incrementality testing via Bayesian models now requires only $5K and 7 days to run.

Data Manager API consolidates multiple data integrations into a single endpoint.

In this episode, Frederick Vallaeys sits down with Google Ads Product Liaison, Ginny Marvin, to unpack all the announcements at Google Marketing Live 2025 and more.Follow Ginny: https://www.linkedin.com/in/ginnymarvin/Follow Fred: https://www.linkedin.com/in/frederickvallaeys/► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://www.optmyzr.com/ppctownhall/?utm_source=youtube&utm_medium=video&utm_campaign=townhall ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://tools.optmyzr.com/info/signup?utm_source=youtube&utm_medium=video&utm_campaign=townhall