Are you eager to boost your direct bookings and reduce your dependency on online agents? This episode delves into the crucial differences between Google and Meta (Facebook) Ads, helping you determine which paid advertising option is best for your short term rental (STR) hospitality business.

Sarah shares insights on how each platform operates, highlighting that while Google Ads targets users who are ready to purchase, Meta ads can help you reach potential guests in a more engaging manner.

With practical advertising budget recommendations, Sarah explains that you can start with as little as £50 for Meta ads, making them accessible for many businesses.

Tune in to discover effective ad strategies that can significantly enhance your visibility and ultimately drive more direct bookings.

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Key Takeaways:

• Google Ads target users already ready to purchase, while Meta Ads focus on brand awareness and discovery.
• Your website must effectively convert traffic from paid ads into actual bookings to succeed.
• Meta Ads allow for precise targeting based on user interests and demographics, unlike Google.
• A minimum budget of £500 per month is often necessary for effective Google Ads campaigns.
• Meta Ads can start with a budget as low as £50, making them far more accessible.
• Understanding your ideal guest is crucial for effective advertising on social media platforms.

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