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Google Paid Search: New Tools Explained 2025


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Is Google Search dead? Not yet! AND while everyone else is busy pondering that question, Google has released some new tools for savvy marketers to boost conversions
Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog talks us through Google's new tools, Search Max and Bidding Exploration. What are they? What do they do? And who should be testing them?

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