Jump Podcasts

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Are you a marketer adapting to the fast changing landscape of artificial intelligence? How can use AI tools and chat bots most effectively to optimze your workflow and accuracy?
Today, Eric Herzog, Google Ads expert and Acquisition Manager at Jump 450 shares the innovative approaches he has adapted to using AI in areas such as data analysis and reporting, forcasting models, Dynamic Search Ads and Search Term Categorization.
#marketingdigital #ai #aitools #googlesearch #growthmarketing #marketingstrategy

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Want to unlock massive scale on TikTok? Well, there is a trick to it and it may NOT behave the same as other channels you run ads on.
Today, Shivani Kakkar, Senior Acquisition Manager at Jump 450 shares pro tips in 4 areas of TikTok advertising that will make a big impact on your campaigns. Spark Ads, Interest Targeting, Creative Ad Structure and Leveraging AI for creative testing.
#TikTok #TikTokAds #digitalmarketing, #marketingstrategy, #growthmarketing #tiktokadvertise

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Be honest, are you a brand that is afraid to test Google ads beyond brand search? Have you become disillusioned by updates like Demand Gen? BUT, you're probably still saying "Okay Google get to the conversions!" Let’s talk realistically, you need a full funnel strategy to scale but you've been too shy or cynical to test.
Today, Zach Larimer, Director of Media Strategy at Jump 450 reveals what we have learned from staying on the cutting edge of testing new updates, tools and strategies from Google. And believe it or not we are seeing Demand Gen in a whole new light with the arrival of new controls and settings that actually drive performance.
#searchmax #google #digitalmarketing, #marketingstrategy, #growthmarketing #googlesearch #googlepaidsearch

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Is Google Search dead? Not yet! AND while everyone else is busy pondering that question, Google has released some new tools for savvy marketers to boost conversions
Today, Google Ads expert and Acquisition Manager at Jump 450, Eric Herzog talks us through Google's new tools, Search Max and Bidding Exploration. What are they? What do they do? And who should be testing them?

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Does AI generated UGC video even perform for brands? Does it look cheap or fake? How do you get the best performance? Arcads.ai came out September of 2024 and there has not been that much information about performance. So, we tested it for ourselves.

Senior Creative Director at Jump 450, Chris Ayaz talks us through what we have learned testing Arcads.ai's ai generated ugc video with 15 clients over the past 6 months. What does the data tell us? What industries have we seen it do well in? And what settings/tips are crucial for getting the best perfomance?

#aigeneratedvideo #google #digitalmarketing, #marketingstrategy, #growthmarketing #arcads.ai #aiugc

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Calculate your new customer value:
AOV * repeat purchase rate * purchase frequency
So for example: $200 product * 75% repeat rate * 2 years = $300 new customer value
What is NEW in new customer acquisition? How can you leverage google ads to drive customer growth? How do you calculate your new customer value?
Today Google ads expert and Acquisition Manager at Jump 450, Eric Herzog is going to give your 2025 update on Google Ads for new customer acquisition, including new tool walk through and the equation you need to calculate your new customer value.
#googleads #google #digitalmarketing, #marketingstrategy, #growthmarketing #customeracquisition

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.

Is your youtube ads performance tanking? Not so fast, you might be a part of the HUGE group of people who are measuring it incorrectly.

A new incrementality study done by Haus Analytics (190+ youtube ads experiments) has revealed that YT ads perform 342% than Google reports.

Tom Murray, Managing Director of Data and Analytics at Jump 450 is going to share key insights from the study AND how they can effect your youtube ads.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes. Today on "5 Minute Founders" we sit with Freddie Laker, Serial Entrepreneur and Founding Partner of Chameleon Collective. Freddie has been a CEO three times, a CMO twice and the VP of Strategy for one of the world's largest digital marketing agencies.He shares a range of advice from his years of expertise in building a founding team that wins, the new technologies that will make an impact on business growth this year and the areas in a business that most commonly need a transformation.Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com, and don’t forget to subscribe for weekly episodes.
Have you expanded your google advertising efforts into an international market? Maybe you're afraid of risking your ad dollars in a space where you're unfamiliar OR you don't understand the impact this could make on your bottom line.
Eric Herzog, Google Ads Expert and Acquisition Manager at Jump 450 is going to share what we have learned about the enormous opportunity that can come from testing Google ads into an international market including:
- What do keywords (and CPC's) cost in other countries compared to the US?
- What types of brands NEED to be testing this low hanging fruit?
- What are some common pitfalls that brands experience?
- What are Eric's top 3 countries that offer the broadest opportunity for most brands?

If you are a company that is interested in hyper-scaling through digital advertising, then get in touch with Jump 450 at: www.jump450.com and don’t forget to subscribe for weekly episodes.
Today on "5 Minute Founders" we sit with Adriaan Zimerman, Founder of BroBible, Ned & Co, The Early Shift and Greendevour as well as a brand new company launching in Q2 of 2025 called Mojo Country Club.
Adriaan shares the strategies he used to grow BroBible to 15M+ readers per month, the essential tentpoles to growing an organic community around a brand AND how Ned & Co. tapped into their niche and created die-hard customers through long form story telling.
Hosted by Matt LeBlanc, "5 Minute Founders" picks the brains of actual founders on the strategies, growth hacks and stories of how they built their own companies.