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Google Performance Max vs. Shopping Campaigns: What’s Changed?
Google recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including:
- How PMAX and Shopping campaigns differ
- Why ad rank and bidding now determine which campaign takes priority
- Tips for testing and optimizing both campaign types to drive better results
Whether you’re a seasoned advertiser or new to Google Ads, this breakdown will help you make smarter decisions for your e-commerce strategy.
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
🎬 Chapters
0:00 - Introduction: Google Ads changes explained
0:49 - What are PMAX and Shopping campaigns?
2:18 - New changes: Ad rank and bidding priorities
3:50 - How bids impact campaign competition
5:02 - Testing strategies for PMAX and Shopping campaigns
6:35 - Key considerations for e-commerce advertisers
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
#googleadsaccount #googleads #accountsuspended #StubGroup
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By StubGroupGoogle recently updated how Performance Max (PMAX) and Shopping campaigns interact, significantly impacting e-commerce advertisers. In this video, John explains these changes, including:
- How PMAX and Shopping campaigns differ
- Why ad rank and bidding now determine which campaign takes priority
- Tips for testing and optimizing both campaign types to drive better results
Whether you’re a seasoned advertiser or new to Google Ads, this breakdown will help you make smarter decisions for your e-commerce strategy.
🚀 Dominate Google Ads and grow your business: https://stubgroup.com/
🎬 Chapters
0:00 - Introduction: Google Ads changes explained
0:49 - What are PMAX and Shopping campaigns?
2:18 - New changes: Ad rank and bidding priorities
3:50 - How bids impact campaign competition
5:02 - Testing strategies for PMAX and Shopping campaigns
6:35 - Key considerations for e-commerce advertisers
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://twitter.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
#googleadsaccount #googleads #accountsuspended #StubGroup