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Transcript

Greg Marshall  0:02  Okay, we're good. All right.

Blake Beus  0:06  So it's funny you You and I both had an idea to talk about something today. We hadn't talked with discuss before. And it was the exact same topic

Greg Marshall  0:16  as the same top 100%, the same topic. And I was curious, because I was going to actually ask you if you heard about this, right, yeah. So why don't you reveal what this topic was?

Blake Beus  0:28  Google announced, what they call privacy sandboxes. And and

Greg Marshall  0:34  what's the translation for that translation log interactive?

Blake Beus  0:40  Well, they're kind of light on detail. But let me let me just talk about sandboxes really quick, because this is not a new concept. This is a concept that's used quite a bit from, like a security standpoint. So quick, super simple example is there's there are people out there security experts that research computer viruses, but they don't want to infect the computer with the viruses, but they need to run that virus on a computer to see what it's doing and see how to write their software to remove it or detect it or whatever like that. And so they put it in what's called a sandbox, which is basically a walled off area of the computer, that when something is inside, that it can't escape and get out. So that's like what a sandbox is. So Google, Google's privacy sandboxes would be would be something along those lines where things would run in isolation. And it sounds like I mean, they're kind of light on details, but it sounds like, they're going to either give people the option or enable the option by default to make sure that your apps are running in isolation. And so what you're doing in the app is stays within the app. And then the tracking doesn't bleed over out outside of the app or data aggregation or gathering data doesn't, doesn't, you know, can't get into the the app from outside the sandbox or whatever. So yeah, that's, that's the topic well, and

Greg Marshall  2:03  essentially, what that means, you know, the what caught my attention, because, you know, always good headlines always fear tactics work. And I saw the picture of the head of Mark Zuckerberg face. And I said, you know, something along the lines of like, you know, Facebook's in serious trouble, because now Android is doing what Apple did, which is taking away. What is the third party tracking? Is that what it's technically called? What is it called?

Blake Beus  2:31  Yeah, it would it would be called third party tracking, basically, Facebook's ability to track information outside of the Facebook app. Yep. And and apply that information to advertising strategies inside the Facebook app.

Greg Marshall  2:44  And what do you think? So what are your thoughts? I have a couple of thoughts, but I'd like to hear yours. What are your thoughts on how this will impact digital advertising? Particularly? Facebook? I feel like it impacts everyone. Yeah, like every platform no matter what. Yeah. It seems like Facebook, for whatever reason, is like the target.

Blake Beus  3:03  Yes. Well, I mean, a report came out last week or the week before that talked about how iOS his privacy changes, impacted Facebook's bottom line by about 20 billion in the last 18 months. Wow. So clearly, I mean, that's a number big enough that everybody, every executive, Facebook is worried about it. Yes. So this could also have another massive impact. Because what is something like 95% of people that use Facebook, or the time spent on Facebook happens inside of a mobile app? Yeah. And the two platforms are iOS and Android. Yeah. Right. And so this clearly is going to be causing them concerns. What it means from a practical standpoint from advertisers and things like that is that most likely Facebook is only going to be able to use reliably use data gathered within the pl