July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.

July 22, 2024 - Google pivots yet again to declare that third-party cookies will persist. What does this mean for brands and marketers that have been preparing for their demise? Stay the course. We explore what happened, what comes next and why a first-party data strategy was always the answer all along.

Google says it won’t be ‘deprecating third-party cookies’... What now?

Wunderkind hosts thought leaders and clients alike in our webinar series. Browse some of the most important topics for brand marketers from our catalog. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyperpersonalized one-to-one messages. Brands lean on the Wunderkind Identity Network,&nbsp;a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and&nbsp;observes 2 trillion digital transactions per year, to trigger the most impactful offers to&nbsp;their target audience at the right moment and in the right channel. This proprietary data is&nbsp;accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a&nbsp;number of industries, often ranking as a top 3 revenue channel in clients’ own analytics&nbsp;platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with&nbsp;Wunderkind to drive top-line revenue through its guaranteed results

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Wunderkind hosts thought leaders and clients alike in our webinar series. Browse some of the most important topics for brand marketers from our catalog. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyper personalized one-to-one messages. Brands lean on the Wunderkind Identity Network,  a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and  observes 2 trillion digital transactions per year, to trigger the most impactful offers to  their target audience at the right moment and in the right channel. This proprietary data is  accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a  number of industries, often ranking as a top 3 revenue channel in clients’ own analytics  platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with  Wunderkind to drive top-line revenue through its guaranteed results

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Google says it won’t be ‘deprecating third-party cookies’... What now?

Google says it won’t be ‘deprecating third-party cookies’... What now?