Summary

In this episode of Deals with Heals, host Debra Bowers interviews digital growth strategist Marilyn Jenkins, who shares her extensive experience in digital marketing, particularly focusing on Google My Business and SEO strategies. Marilyn discusses the evolution of Google Business Profile, the importance of local SEO, and how businesses can leverage AI to enhance their online presence. She emphasizes the significance of engagement and consistent updates to improve visibility and ranking on search engines. Marilyn also introduces her new book on local visibility, providing insights for small business owners, especially in the legal field.

Takeaways

• Marilyn Jenkins has been an entrepreneur since childhood, starting with selling fruit.

• Digital marketing has evolved significantly since the 90s, requiring constant adaptation.

• Google My Business is crucial for local businesses to enhance visibility.

• Engagement with Google Business Profile can improve search rankings.

• AI is transforming how businesses manage their online presence.

• Local SEO is essential for businesses targeting nearby customers.

• Regular updates to Google Business Profile can influence search results.

• Responding to reviews shows customer care and improves business reputation.

• Marilyn's new book focuses on local visibility strategies for small businesses.

• Specificity in keywords is vital for effective SEO.

Chapters

00:00 Introduction to Digital Marketing Expertise

01:20 Marilyn Jenkins' Entrepreneurial Journey

03:31 The Importance of Google My Business

05:29 Maximizing Google Business Profile Features

08:49 Navigating Google Business Profile Verification

12:34 The Role of AI in Digital Marketing

19:13 Understanding Local SEO and Visibility

28:12 Antitrust Issues and Their Impact on Google

28:49 Marilyn's New Book on Local Visibility

34:01 Final Tips for Legal Professionals' SEO

You can Connect with Marilyn and Check out the services she offers at https://lawmarketingzone.com

Connect with Marilyn at

https://www.linkedin.com/in/marilynjenkins/

Check out Marilyn's YouTube Channel at

https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw

You can learn more about our show and our host Debra Bowers on our website https://www.dealswithheels.com

Check out Hexagon Media at https://www.hexagonmedia.net

Connect with Debra on LinkedIn https://www.linkedin.com/in/debra-bowers/

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