Google's AI Max is rolling out in 2 weeks, and it might completely change how search campaigns work. But here's what Google isn't telling you upfront.James Walker (Managing Director at WHD) and Brent [Google Ads Specialist at WHD] break down what we know about this new campaign type and what it means for your current search performance.What We Cover:• How AI Max combines DSA with Performance Max intelligence• Will it cannibalize your existing search campaigns like PMAX did to Shopping?• The one critical question about search term visibility that Google won't answer• Why this might force you to restructure your entire search strategy• What happens to your brand traffic when AI takes control?────────Worried AI Max will mess with your working campaigns?WHD helps brands navigate Google's constant changes without losing performance.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neil – Google Ads Specialist at WHD