Google's AI Max is rolling out in 2 weeks, and it might completely change how search campaigns work. But here's what Google isn't telling you upfront.James Walker (Managing Director at WHD) and Brent [Google Ads Specialist at WHD] break down what we know about this new campaign type and what it means for your current search performance.What We Cover:• How AI Max combines DSA with Performance Max intelligence• Will it cannibalize your existing search campaigns like PMAX did to Shopping?• The one critical question about search term visibility that Google won't answer• Why this might force you to restructure your entire search strategy• What happens to your brand traffic when AI takes control?────────Worried AI Max will mess with your working campaigns?WHD helps brands navigate Google's constant changes without losing performance.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neil – Google Ads Specialist at WHD

Meta quietly rolled out Threads placement for ads - but there's a problem. No ad previews. No reporting breakdown. No guidance on best practice. And they're adding it to your existing campaigns whether you want it or not.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down what's happening and why this could be killing your campaign performance right now.What We Cover:• Why Threads ads launched without proper tracking or previews• How to check if your budget is bleeding into Threads placements• The one way to test Threads ads (and why it's risky)• Why this feels like the Pangle disaster all over again• How to exclude Threads from your campaigns before it tanks your ROAS────────Worried your ads are running where you can't see them?WHD helps brands reclaim control of paid social investments.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Thom Riley – Senior Paid Social Specialist at WHD

Meta quietly rolled out Threads placement for ads - but there's a problem. No ad previews. No reporting breakdown. No guidance on best practice. And they're adding it to your existing campaigns whether you want it or not.James Walker (Managing Director at WHD) and Thom Riley (Senior Paid Social Specialist at WHD) break down what's happening and why this could be killing your campaign performance right now.What We Cover:• Why Threads ads launched without proper tracking or previews• How to check if your budget is bleeding into Threads placements• The one way to test Threads ads (and why it's risky)• Why this feels like the Pangle disaster all over again• How to exclude Threads from your campaigns before it tanks your ROAS────────Worried your ads are running where you can't see them?WHD helps brands reclaim control of paid social investments.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Thom Riley – Senior Paid Social Specialist at WHD

Are you ready to uncover the potential of advertising on Meta's latest platform, Threads? In today's episode of "What's Hot in Digital," host James Walker is joined by guest Thom Riley to explore this new advertising placement. Threads, initially launched as a competitor to Twitter, is now integrated into Meta's ad ecosystem. However, with limited guidance on ad formats and performance tracking, advertisers are left navigating uncharted territory. - Discover the implications of Threads' placement on your existing campaigns.- Learn why some marketers are cautious and excluding Threads from their strategies.- Understand the challenges and opportunities of testing ads on emerging platforms like Threads.────────Curious about optimizing your Meta ad strategy with new placements like Threads?WHD helps ambitious brands stay ahead with smart, scalable campaign strategies.Visit https://whd.au to talk with our team.────────Hosted by James Walker - Managing Director at WHDGuest: Thom Riley - Senior Paid Social Specialist at WHD

Are you ready to take your Google Ads strategy to the next level? Discover the latest innovation with AI Max, a groundbreaking campaign type by Google Ads. This new tool is setting the stage for the future of automated marketing by fusing advanced AI with traditional search campaigns.Join James Walker and Google Ads Specialist Brent Neale as they delve into what AI Max has to offer compared to Performance Max. They discuss how this new system leverages machine learning to better optimize keyword targeting and ad performance.- Learn how AI Max combines ad assets for targeted campaigns- Understand how machine learning enhances search term selection- Find out the potential impacts on existing campaign strategies────────Are you exploring new ways to optimize your Google Ads strategy? WHD is at the forefront, helping brands harness smart, scalable solutions.Visit https://whd.au to talk with our team.────────Hosted by James Walker - Managing Director at WHDGuest: Brent Neale - Google Ads Specialist at WHD

AI Max is poised to redefine digital marketing, leveraging Google's unmatched AI capabilities to transform search campaigns. With this innovative new campaign type, marketers can expect unprecedented automation and optimization. What sets AI Max apart is its ability to go beyond traditional Dynamic Search Ads by integrating all historical data and creative assets to target the most effective keywords. This is more than an upgrade; it's the future of search advertising. Learn how it compares to Performance Max and why it could potentially cannibalize traditional campaigns. Tune in to learn from Brent Neil on what to expect.- Explore how AI Max leverages historic data for better insights.- Discover the mechanics of keywordless targeting.- Understand potential impacts on existing search campaigns.- Prepare for the rollout and how to integrate AI Max into your strategy.Harness AI's full potential in your marketing: https://whd.au

Discover the future of Google Ads with AI Max! In this episode of What's Hot in Digital, Brent Neil reveals insights into Google's latest campaign type, AI Max. Designed to combine advanced AI capabilities with dynamic search ads, AI Max promises a revolutionary approach to online advertising. Will it outperform its predecessor, Performance Max, or cannibalize existing search strategies? Tune in to find out.- Learn how AI Max redefines search campaigns with AI-driven efficiency.- Understand the shift from keyword-based optimization to AI-powered insights.- Explore the potential impact on current Google Ads strategies.- Get insights on campaign setup and potential performance.Will AI Max be the game-changer you need for your marketing efforts? Watch now and stay ahead of the curve!Start your journey with AI Max here: https://whd.au

Are you ready for Google's latest breakthrough in AI-driven campaigns? Introducing AI Max, a new ad campaign type that leverages Google's powerful AI capabilities to revolutionize search campaigns. Built upon the legacy of Performance Max, AI Max is set to transform how we approach digital marketing.In this insightful discussion, we explore AI Max's potential to harness previous performance data, creative assets like ads and banners, and website content to optimize keyword targeting intelligently.- AI Max combines advanced machine learning with dynamic search ad features.- Offers potential for automated bidding and intelligent keyword targeting.- Expected to launch widely by the end of May, with some accounts already in beta.- Raises questions on its impact on existing ad strategies.Discover how AI Max might replicate the success of PMAX for shopping campaigns in the world of search advertising. Tune in to learn more and get ready to adapt to this exciting advancement in digital marketing!Explore our insights and services at [https://whd.au](https://whd.au).

Are you ready for the next big thing in digital advertising? Google Ads is introducing AI Max, a groundbreaking campaign type that takes Artificial Intelligence in advertising to the next level. Join us as we delve into how AI Max compares to previous Google campaign types like Performance Max, and explore its potential to transform your marketing strategy. With insights from expert Brent Neil, this video uncovers the nuances of AI Max, designed to leverage Google's vast data and machine learning to optimize search campaigns like never before.- Learn how AI Max expands upon dynamic search ads with intelligent keyword targeting.- Discover how this new campaign type integrates with existing ad elements and optimizes them.- Get insights on the expected roll-out and potential impact on your current strategies.Are you ready to adapt to the future of digital marketing? Watch the full video to see why AI Max might be the tool you need for unmatched performance. For more cutting-edge marketing insights and updates, visit [https://whd.au](https://whd.au).

Is Google Ads about to revolutionize digital marketing with AI Max? In this episode, we dive into the newest offering from Google—AI Max, a campaign type poised to redefine search strategies. As technology takes massive strides, AI Max combines unrivaled data analysis with machine learning to target keywords like never before. But what does this mean for traditional search campaigns and marketers? Join us as Brent Neil breaks down AI Max and compares it to Performance Max, revealing Google's future direction. **Takeaways:**- AI Max leverages machine learning to optimize keyword strategies beyond traditional methods.- Transition from DSA to AI Max introduces a new layer of creative analysis in campaigns.- Expect in-depth search insights using previous performance data and creative assets.Will AI Max outperform the old ways of manual bidding and keyword targeting? Discover more in this compelling discussion.**Learn more about AI innovations at:** [https://whd.au](https://whd.au)