In this explosive episode, hosts Taran Nandha (CEO, Growth Natives) and Akanksha Dass (Director of Marketing & Communications- Growth Natives) unpack the mind-blowing updates from Google I/O 2025 — and why marketers, SEOs, content creators, and tech leads need to pay close attention.

From AI-powered search replacing traditional Google results to Project Marin doing backlink building for you, the game has officially changed. This isn’t just evolution — it’s a full-on revolution.

🚨 Key drops we break down:

• Google’s AI Mode is now your search interface — and yes, clicks are disappearing
• Project Astra turns your phone into a real-time, AI-powered guide
• Project Marin automates tasks like link building, form-filling, and even API operations
• Gmail + Gemini now write replies that sound like you
• Visual shopping, deep personalization, and real-time, no-tab-switching experiences
• The quiet rollout of SynthID watermarks to label AI content
• And what Deep Search/Deep Think mean for AI depth and user control

This episode explores what this all means for the future of marketing, the shifting value of SEO, and how to stay relevant when Google wants to be the only tab that matters.

Bottom line: You can freak out… or break out. Let’s help you do the latter.

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