This examines how Google successfully navigated the "innovator's dilemma", a phenomenon where established companies struggle to adapt to disruptive innovations.

It details how Google declared a "Code Red" in response to ChatGPT, leading to a company-wide effort to integrate AI into its core services like Search and Gmail. This highlights key strategies that allowed Google to overcome this challenge, including early crisis recognition, a willingness to "cannibalize" its own successful products by integrating AI that might reduce ad clicks, and a rapid experimentation-to-deployment cycle.

It provides universal insights for businesses facing similar disruptive threats, emphasizing the importance of internal transformation to prevent external disruption.