Ruthie: Today is our last episode, and Ana Reisdorf of Reisdorf Writing Services and I cannot pass up the opportunity to talk to you about something that has been steadily growing in importance. I’m talking about Google's E-A-T: Expertise, Authority, and Trust evaluation.

When it first hit the search engines, it changed rankings for the health and finance sites that were at the top. All of a sudden, they weren't. So I wanted to talk with you about that because you work in one of those industries where it's incredibly important. On top of that, you have the credentials to stand head and shoulders above people who do not.

Show notes: https://defythestatusquo.com/2020/08/06/googles-eat-expertise-authority-and-trust/(opens in a new tab)