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Google's Head of Retail Patty Devlin talks about key trends that are defining the 2020 holiday season and how retailers can prepare for success despite uncertainty. Host Mike Perekupka interviews Patty and Sidecar's Senior Director of Integrated Digital Strategy Mike Farrell on what they thing the major trends will be this holiday and how retailers can capitalize.
Google's Head of Retail Patty Devlin talks about key trends that are defining the 2020 holiday season and how retailers can prepare for success despite uncertainty. Host Mike Perekupka interviews Patty and Sidecar's Senior Director of Integrated Digital Strategy Mike Farrell on what they thing the major trends will be this holiday and how retailers can capitalize.