The best way to mark the end of 2021 is to synthesize our greatest lessons from the past year and project how those insights will shape the year ahead. That’s Retail Uncharted producer Ellen Harvey’s aim in this episode. She shares the top retail marketing trends covered on Retail Uncharted in 2021 and features excerpts from our best interviews. In this episode, Ellen shares five key strategies and trends that will shape retail marketing in 2022.

Influencer marketing involves celebrities getting paid big bucks to promote products on social media, right? Wrong, says influencer marketing expert and author Amanda Russell. Paying Kim Kardashian to take a selfie with your product may boost your reach, but it’s not strategic. In this podcast, Amanda shares how retailers can do influencer marketing right and meet their unique business goals.

Customer loyalty is more challenging but also more valuable for retailers than ever before, says Retail TouchPoints Editor Adam Blair. In this podcast, he shares findings from the publication's 2021 Customer Loyalty Benchmarks Report. Adam also offers practical strategies for retailers to build loyalty and provide greater value to shoppers.

The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers are finding ways around the backlog by offering early promotions, setting shopper expectations, and getting creative with ad spend.

The level of traffic and sales flowing through online marketplaces cannot be ignored, says Digital Commerce 360 Director of Research Data Jessica Young. She sat down with Retail Uncharted to share key findings from the 2021 Online Marketplaces Report and highlight the successes many online retailers have had on marketplaces. She details winning strategies that leverage marketplaces to jumpstart revenue and customer acquisition. 

Although Google pushed it’s cookie ban to 2023, retailers need to prepare for a cookie-less future now. Shoppers expect greater privacy and security than ever before, says NRF VP of Retail Technology and Cybersecurity Christian Beckner. On this episode of Retail Uncharted, he explains how retail marketers can get privacy and security right while still driving sales.

Back-to-school shopping is at peak, says Sidecar Senior Customer Strategy Manager Brice Dunn. Due to changing policies around in-person learning, many parents are still racing to purchase supplies. On this episode of Retail Uncharted, Brice explains how retailers can tap into this late shopping surge and stay on top of fast-moving back-to-school trends.

Retailers may think they control their website and their prices, but the rise of third party coupon codes through browser extensions like Honey and Capital One Shopping are changing that. Clean.io CMO Kathleen Booth spoke with Retail Uncharted to explain how retailers can limit the impact of third party coupon codes and provide exceptional online customer experiences.

Shoppers love livestream shopping for its interactive and seamless in-app buying experience. In this episode of Retail Uncharted, livestream shopping expert and Insider reporter Jennifer Ortakales Dawkins shares her tips for retailers looking to grow sales from livestream apps.

School is back and back-to-school shopping is bigger than ever. It’s critical that retail marketers tap into their data to make the most effective decisions during the fast-paced shopping season. OfficeSupply.com president Joe Schaefer & Sidecar’s Brice Dunn offer their advice on how retail marketers can leverage real-time search data to sell more.