The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers are finding ways around the backlog by offering early promotions, setting shopper expectations, and getting creative with ad spend.

The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers are finding ways around the backlog by offering early promotions, setting shopper expectations, and getting creative with ad spend.

The supply chain backlog is weighing on many retailers’ minds as the 2021 holidays approach. Although shipping delays could eat into profits this year, there are strategies to limit risks, says Sidecar’s Director of Customer Strategy Caroline Overbey Abelson. Innovative retailers are finding ways around the backlog by offering early promotions, setting shopper expectations, and getting creative with ad spend.

The Key to Untangling the Holiday Supply Chain Knot Is This

Tune into Sidecar's conversations with the leading minds in retail, marketing, and technology. Retail professionals will gain insights that advance their careers and improve their businesses, as we map the future of the retail industry.

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The Key to Untangling the Holiday Supply Chain Knot Is This

The Key to Untangling the Holiday Supply Chain Knot Is This