The biggest customer experience mistake retailers make is fueling shopper frustration. Poor product discovery, checkout, and delivery all make shoppers’ lives harder, says author and host of The Modern Customer Podcast Blake Morgan. She spoke with Sidecar’s Mike Perekupka about practical strategies retailers can use to build better customer experiences for the modern shopper.

Shoppers are more loyal to Amazon than ever before. During the online shopping boom of 2020, many consumers were won over by Amazon's convenience, Prime perks, and fast shipping. As a result, more and more retailers have turned to Amazon as a key sales channel and advertising platform.

In this episode, Sidecar's Brittany Lerario offers retailers strategic advice to tap into Amazon growth and tactics for driving revenue and brand awareness on the platform. Plus, Brittany offers tips for retailers looking to capitalize on the Prime Day sales boost.

There’s no mistake that social media advertising had a huge year in 2020. With more consumers spending time on Instagram and Facebook, retailers were finally able to unlock the sales potential of these channels. ROAS increased as much as 29% year over year on Facebook, for example. In this episode, Sidecar’s Director of Social Media Corey Feldman breaks down the most important social media advertising trends from the 2021 Benchmarks Report and discusses key changes impacting these channels like the iOS 14.5 update.

What’s the key to convincing shoppers to buy your product? Satisfy their emotional needs, says Chris Gray, a doctor of clinical psychology and founder of The Buycologist. “Every purchase we make is to make our future better in some way. It’s always motivated by emotions,” he says. In this podcast, Chris speaks with Sidecar’s Mike Perekupka about what shopper psychology is and how it can help retailers more accurately map the customer journey.

Jonathan Martin and Sandie Shin, two of Sidecar’s senior Customer Strategy leaders explore Google Ads data and trends from the just-released 2021 Benchmarks Report. These retail marketing experts dive into the stats that surprised them most in this year's report and offer practical strategies for retailers looking to scale their Google Ads campaigns.

It’s time to rethink how Facebook can help you achieve your e-commerce goals. In this episode, AllHeart paid social manager Randall Evenson explains how Facebook became a critical part of the retailer’s customer acquisition and revenue growth strategy. With granular prospecting and retargeting on Facebook, the medical apparel and equipment retailer was able to implement full-funnel marketing and create a ripple effect that boosted performance on all of its paid marketing channels.

Baby Boomers are the most valuable shopping demographic for online retailers. Despite their smaller numbers, Baby Boomers have more buying power than Millennials and Gen Z’s and hold over half of all household wealth in the U.S., explains Jasmine Glasheen, a speaker, thought leader, and writer for The Robin Report, The Sourcing Journal, and other retail publications. On this episode of Retail Uncharted, Jasmine explains how the pandemic solidified Baby Boomers' position as the wealthiest generation and most valuable demographic for online retailers.

Dive into the top takeaways from Sidecar’s 2021 E-commerce Marketer Survey with podcast regulars Mike Farrell and Mike Perekupka and get insights you won’t find in the 50-page report. Tune in to learn what skills sets are most in demand for e-commerce marketers, marketers' top priorities for 2021, and what steps you need to take to advance your e-commerce marketing career. 

The inaugural season of the Retail Uncharted podcast is coming to a close! To recap the season, unpack its biggest lessons, and predict what’s in store for retailers in 2021 and beyond, we gathered our podcast hosts and commentators for a final Season One episode.

Total Retail Editor-in-Chief Joe Keenan shares key findings and advice from the Top 100 Omnichannel Retailers Report with Retail Uncharted's Mike Perekupka and Mike Farrell. They discuss the biggest trends in omnichannel retail and how services like buy online pickup in store and curbside pickup could save retailers this holiday season.