Baby Boomers are the most valuable shopping demographic for online retailers. Despite their smaller numbers, Baby Boomers have more buying power than Millennials and Gen Z’s and hold over half of all household wealth in the U.S., explains Jasmine Glasheen, a speaker, thought leader, and writer for The Robin Report, The Sourcing Journal, and other retail publications. On this episode of Retail Uncharted, Jasmine explains how the pandemic solidified Baby Boomers' position as the wealthiest generation and most valuable demographic for online retailers.