iProspect CEO Jeremy Cornfeldt spoke about the digital marketing agency's biggest priorities for 2021, what online marketing channels retailers should prioritize in the year ahead, and how iProspect’s partnership with Sidecar is setting his team up for future success.

iProspect CEO of the US Jeremy Cornfeldt shares his insights on leading a top digital marketing agency during the pandemic and his advice for retail leaders.

Google's Head of Retail Patty Devlin talks about key trends that are defining the 2020 holiday season and how retailers can prepare for success despite uncertainty. Host Mike Perekupka interviews Patty and Sidecar's Senior Director of Integrated Digital Strategy Mike Farrell on what they thing the major trends will be this holiday and how retailers can capitalize.

Fanatics founder and executive chairman Michael Rubin shares the key lessons he’s learned in his retail career, speaking with Sidecar CEO Andre Golsorkhi. His biggest piece of advice for the Amazon era: differentiation. If retailers can’t stand out with a unique product offering or service, they will struggle to thrive in the new retail landscape.

In this episode of Retail Uncharted, Sidecar’s Mike Perekupka and Brittany Lerario take a deep dive into Mission Boat Gear’s Amazon Advertising strategy and how it supports the retailers’ marketing efforts on other marketing channels.

In this episode of Retail Uncharted, we spoke with Prince Ghuman co-founder of PopNeuro.com and author of Blindsight: The (Mostly) Hidden Ways Marketing Reshapes or Brains and explored how neuromarketing can potentially revolutionize the way retailers approach online advertising. 

In this podcast, we discuss what the retail industry will look like after COVID-19. What permanent impacts should retailers be planning for now? Featuring co-founder of JustBrand Limited Justin Silverman, Senior Product Manager at Sidecar Mike Perekupka, and Senior Director of Integrated Digital Strategy at Sidecar Mike Farrell, this podcast predicts how the retail industry will evolve in light of COVID-19 and the biggest trends retailers should prepare for.

Shoppers have fallen in love with online marketplaces like Amazon, eBay, and Wal-Mart. These marketplaces provide a level of convenience shoppers have come to expect, from a wide breadth of products to fast shipping times and incredibly low prices. In fact, according to Internet Retailer, nearly 50% of all online purchases were made on these platforms.

Sidecar spoke with Internet Retailer Research Director Fareeha Ali in a recent podcast to discuss its newly released Online Marketplaces Report which tracks the fastest growing marketplaces around the world and provides valuable strategies for retailers trying to navigate this space. While Fareeha admits the growth of marketplaces creates greater competition for online retailers, it also creates new opportunities.

Listen to our interview to learn how retailers can take advantage of the marketplace opportunity and prepare for the rapid growth in this space.

Moosejaw, a leading outdoor equipment and apparel retailer, recognized the constraints of last touch attribution when it began to scale its business. “We were knocking it out of the park in terms of last touch with direct response and lower funnel marketing campaigns,” explains Kelli Patterson, Senior Manager of Digital Marketing at Moosejaw. “But in order to scale, we knew that we needed to be able to measure brand awareness and launch campaigns that could drive new customer acquisition.”

That’s why Moosejaw made the switch to multi-touch attribution, adopting a custom model that uses a game theory methodology in order to attribute fractions of a sale to different channels. Kelli spoke with Sidecar in our latest podcast about how Moosejaw made the switch, what challenges her team encountered along the way, and what the results have been so far.

Personalization has come to dominate the world of online retail. Whether retailers are delivering more targeted marketing messages or providing custom product recommendations, personalization has permeated every stage of the customer journey. Some retailers are even experimenting with personalized pricing, which involves providing different product prices to different users, based on data like location, browser, and past shopping behavior.

While this may seem like an effective way to ensure maximum profits, Rafi Mohammed cautions retailers against this approach. Pricing strategy consultant and author of “The Art of Pricing: How to Find the Hidden Profits to Grow Your Business and The 1% Windfall: How Successful Companies Use Price to Profit and Grow,” Rafi has found retailers run the risk of damaging their brands by offering different prices for the same products.

“Amazon was caught doing this in the early 2000s,” explains Rafi. “It offered different prices to different customers based on their user data. It was well documented, and it caused an uproar. Amazon did eventually say, ‘We will never do this again.’ It’s unfortunate that retailers are making this same mistake.”

In this podcast, Rafi explains a better way for retailers to optimize pricing without angering their customer base.