Creating an identity on social media is becoming increasingly important for brands, and leveraging popular trends like 'Brat Summer' and 'Demure' can be a quick-fire way of making headway in this respect. But it doesn't come without risk, particularly when investing in influencers and creators to send a brand's message out into the world.

On this episode of the Performance Marketing Unlocked podcast, Ellie Hooper (16:00), Head of Client at The Goat Agency, outlines exactly how performance marketers can ace their organisation's influencer and social media marketing, whether that be organic or paid.

Opening the episode, once again, is PMW's News Reporter Reem Makari (2:45), who has been working day and night to bring you up to speed with Google's latest antitrust trial against the US Department of Justice. Listen as Reem and Joe set the stakes, reveal the biggest takeaways from day one of the trial, and look to the future through some expert analysis.

This podcast was hosted by PMW's Multimedia Editor, Joseph Arthur.

~ Further reading ~

Brat summer turns ‘very demure’: how brands can leverage viral TikTok moments

The future of affiliate marketing: AI, influencers, and beyond

What’s really happening in affiliate and influencer marketing?

Everything you need to know ahead of Google’s antitrust trial

Google vs. the DOJ day one: what we know so far

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