In today's hyper-competitive market, you need access to specific data to outperform the competition. In this second podcast of our April Searchmetrics Content Ranking Factors series, renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility:   

• What has happened in the last two years when Google became hyper-focused on industry-specific scenarios?
• Why are there more organic results in eCommerce for desktop and mobile than there are in other industries?
• Why is content a very important differentiator in eCommerce?
• What content investments should companies make that will distinguish them from their competitors?

GUESTS & RESOURCES:

• Schedule your free Digital Diagnostic
• LinkedIn: Jordan Koene
• Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn
• Transcript