In today's hyper-competitive market, you need access to specific data to outperform the competition. In this second podcast of our April Searchmetrics Content Ranking Factors series, renowned SEO strategist Jordan Koene takes a deep dive and unpacks the specific ranking factors for eCommerce, with the steps marketers can take to ensure better web visibility:   

• What has happened in the last two years when Google became hyper-focused on industry-specific scenarios?
• Why are there more organic results in eCommerce for desktop and mobile than there are in other industries?
• Why is content a very important differentiator in eCommerce?
• What content investments should companies make that will distinguish them from their competitors?

GUESTS & RESOURCES:

• Schedule your free Digital Diagnostic
• LinkedIn: Jordan Koene
• Benjamin Shapiro: Bio // Podcast Network // Twitter // LinkedIn
• Transcript

Join us as we kick off first 'Channel Battle' episode, where we're going to discuss how marketers should think about the balance of seemingly conflicting marketing channels and their approaches. This week we tackle Growth Hacking versus building brand awareness with Doug Bell, CMO of Searchmetrics Inc.

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Join us for Modern Marketing Month as we continue our investigation into the overlapping trends of artificial intelligence, machine learning, marketing automation, and data science with Marcus Tober, the CIO and founder of Searchmetrics. 

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Join us for Modern Marketing Month as we work to understand the relationship between marketing automation, machine learning, and data science, specifically focusing on the personal relationship that companies can build using marketing automation. 

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Join us for Modern Marketing Month as we discuss the opportunities presented by relationship marketing automation with Scott McLin of Sojern. Scott McLin is a product leader well known for his ability to build cross-functional, scalable, machine learning-driven solutions for search performance marketing in the travel industry.

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Join us for Modern Marketing Month as we discuss just how far away we really are from true Artificial Intelligence with Dan Faggella, CEO of Emerj. 

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Modern Marketing Month. Join us as we discuss AI, Machine Learning, Data Science, & Marketing Automation with Magnus Unemyr, an AI and Marketing Automation consultant.

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Today, we're going to hear from Lance Walter who is CMO of Neo4j, an enterprise solution that analyzes and understands connected data. 

Lance started his career in technical roles at Oracle supporting enterprise relational database deployments. Since then, Lance has worked at industry leaders like Siebel Systems and Business Objects, as well as successful startups including Onlink (acquired by Siebel Systems), Pentaho (acquired by Hitachi Data Systems), Aria Systems and Capriza. Lance's first experience with alternative database platforms was at Arbor Software, the pioneer of the multi-dimensional database / OLAP market.

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Today, we're going to hear from Erik Larson, who is the founder and CEO of Cloverpop, an enterprise decision making software that tracks, communicates, and improves decision-making across your organization. A former captain in the U.S. Air Force turned MIT rocket scientist and Harvard MBA, Erik has spent the last decade launching a dozen SaaS products for Adobe, Macromedia, and his own organizations. We're excited to talk to him about how smart marketers are managing increasingly diverse and complex organizational structures.

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Today, we're going to hear from one of the most well-known and respected marketers in the B2B SaaS space. Hiten Shah is a serial entrepreneur, who has founded marketing, analytics, collaboration and visualization companies like KISSmetrics, Crazy Egg and FYI.

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