TrendSpotting: Leveraging Marketing Experience  Data Science To Identify Macro Trends

TrendSpotting with Erik Larson, Founder and CEO Cloverpop


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Today, we're going to hear from Erik Larson, who is the founder and CEO of Cloverpop, an enterprise decision making software that tracks, communicates, and improves decision-making across your organization. A former captain in the U.S. Air Force turned MIT rocket scientist and Harvard MBA, Erik has spent the last decade launching a dozen SaaS products for Adobe, Macromedia, and his own organizations. We're excited to talk to him about how smart marketers are managing increasingly diverse and complex organizational structures.

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TrendSpotting: Leveraging Marketing Experience  Data Science To Identify Macro TrendsBy Searchmetrics Inc