It was 2002 when entrepreneur Nick Woodman first set up his GoPro business, something he calls today "the realisation of a dream".

What was only intended to be a small, niche business offering a new way of filming for surfers, grew into a household name synonymous with action cameras for extreme sports, adventuring and capturing footage in all conditions.

In this episode Nick tells us about his 21-year journey with GoPro, how he deals with competition in the secctor, the company's ethos of helping creators do more, and his future plans for the brand.

In this episode:

• Nick's belief in 'a great deal of lucky timing'
• Why he was 'terrified' of hiring people at the start
• Nick's fear of competition and what he does to stay on top
• Plans for desktop video editing software, and AI to make editing easier
• 'Stay tuned' for new types of camera from GoPro
• Why being passionate about a business is key to success

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