The first rule of marketing is to secure attention. Only when you have the attention of consumers does messaging become important.

The first rule of marketing is to secure attention. Only when you have the attention of consumers does messaging become important.

When you come up with a great business idea – take it to market. Don’t waste time perfecting your brainwave. Bring it to market as quickly as possible and perfect it after launch. Perfection is a journey that never reaches the terminus.

When you come up with a great business idea – take it to market.

Don’t waste time perfecting your brainwave.

Bring it to market as quickly as possible and perfect it after launch.

Perfection is a journey that never reaches the terminus.

You wouldn’t trust your GP to operate on your brain. So why would you trust Jacks of all trades to market your brand. Specialists with expert knowledge of an industry sector will always outperform marketing generalists. It’s why we have expert teams covering 12 industry sectors including health, retail, travel and education.