Bruce Winder, Co-founder of the Retail Advisor Network, discusses why experienced retail veterans are flailing, as etailers, analytics experts, and erstwhile consultants make great in-store shopping experiences look easy. Bruce also discusses how some simple fixes at Best Buy created a straightforward recipe for brick-and-mortar success, which included learning to love their arch-rival, Amazon.com.

In US retail, bigger was always better. Retailers spent decades pursuing expansion to achieve lower prices. Then Amazon.com arrived and, unencumbered by store network, started eating US retail's lunch. Now, retailers need to start thinking small - creating in-store customer connections that move beyond price. Check out this second of a two-part interview with Denise Williamson, CEO of 180 - The Store, as we discuss a model for how retailers can get customers through the door and connecting with brands.