In this episode, Madi Lieber, Head of Brand and Strategy at Gorgie, discusses the brand's rapid growth and unique positioning in the energy drink market. She shares insights into Gorgie's origin story, the importance of community engagement, and the brand's innovative marketing strategies. Madi emphasizes the significance of consumer feedback in product development and how Gorgie aims to create a product that resonates with a diverse audience while appealing to demographics that have been historically under-targeted . The conversation also touches on the challenges of entering a male-dominated industry and the brand's approach to building a loyal customer base through unique experiences.

If you're a founder, investor, or industry expert interested in joining us, please contact ⁠⁠⁠⁠⁠⁠Ariana Korman⁠⁠⁠⁠⁠⁠.