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Got Keys Realty's Strategies for Training New Agents
How does a real estate team transform struggling agents into thriving professionals?
Heather Groom and Zoraya launched Got Keys Realty to provide structured guidance and support that they lacked in their early careers. With a focus on social media marketing, compliance, and alternative financing, they empower agents with comprehensive knowledge.
Their innovative team expands rapidly, driven by a family-like atmosphere and effective mentorship.
Subscribe to High End Homes Handled Right on Apple Podcasts, Spotify, and watch on YouTube.
Learn more about Heather, Zoraya, and the Got Keys team HERE.
Key Takeaways
1. Agent Training and Support: Heather Groom discusses the goal of their realty team to train agents effectively because she and co-owner Zariah lacked guidance when they started. The main takeaway is the importance of structured training and support for real estate agents to help them succeed.
2. Team Growth and Compatibility: Heather emphasizes the selective process in growing their team to ensure compatibility among members. The takeaway is that having complementary and driven team members leads to effective collaboration and a family-like atmosphere.
3. Event-Driven Marketing: The team focuses on organizing events as a way to connect with potential clients and generate business, as seen with events like "Rock the Vote" and bridal events. The takeaway is the effectiveness of creative marketing strategies to engage with the community and attract clients.
4. Alternative Financing Opportunities: Heather mentions various financing options available, such as owner financing and rent-to-own programs, which cater to people who may not qualify for traditional home loans. The main takeaway is the importance of providing diverse financial solutions to make homeownership more accessible.
5. Innovative Brokerage Features: The brokerage offers on-site training with a TREK instructor and maintains low fees, making it attractive for agents. The takeaway is that providing continuous education and maintaining competitive brokerage conditions can lead to high agent retention and satisfaction.
Timestamped Overview
00:00 Empowered Team at Vive Realty
05:43 "Unique Real Estate Event Strategy"
07:25 Breaking Barriers to Homeownership
12:11 Advance Planning for Contract Changes
13:24 "Thriving at Got Keys Realty"
See omnystudio.com/listener for privacy information.
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By Lyndel JohnsonHow does a real estate team transform struggling agents into thriving professionals?
Heather Groom and Zoraya launched Got Keys Realty to provide structured guidance and support that they lacked in their early careers. With a focus on social media marketing, compliance, and alternative financing, they empower agents with comprehensive knowledge.
Their innovative team expands rapidly, driven by a family-like atmosphere and effective mentorship.
Subscribe to High End Homes Handled Right on Apple Podcasts, Spotify, and watch on YouTube.
Learn more about Heather, Zoraya, and the Got Keys team HERE.
Key Takeaways
1. Agent Training and Support: Heather Groom discusses the goal of their realty team to train agents effectively because she and co-owner Zariah lacked guidance when they started. The main takeaway is the importance of structured training and support for real estate agents to help them succeed.
2. Team Growth and Compatibility: Heather emphasizes the selective process in growing their team to ensure compatibility among members. The takeaway is that having complementary and driven team members leads to effective collaboration and a family-like atmosphere.
3. Event-Driven Marketing: The team focuses on organizing events as a way to connect with potential clients and generate business, as seen with events like "Rock the Vote" and bridal events. The takeaway is the effectiveness of creative marketing strategies to engage with the community and attract clients.
4. Alternative Financing Opportunities: Heather mentions various financing options available, such as owner financing and rent-to-own programs, which cater to people who may not qualify for traditional home loans. The main takeaway is the importance of providing diverse financial solutions to make homeownership more accessible.
5. Innovative Brokerage Features: The brokerage offers on-site training with a TREK instructor and maintains low fees, making it attractive for agents. The takeaway is that providing continuous education and maintaining competitive brokerage conditions can lead to high agent retention and satisfaction.
Timestamped Overview
00:00 Empowered Team at Vive Realty
05:43 "Unique Real Estate Event Strategy"
07:25 Breaking Barriers to Homeownership
12:11 Advance Planning for Contract Changes
13:24 "Thriving at Got Keys Realty"
See omnystudio.com/listener for privacy information.