Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous claims, this episode explores the casual relationship some entrepreneurs have with the truth, and how ethical marketers can compete with the gurus.

Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar. 

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

https://www.linkedin.com/in/miafileman/

Guest:

Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.

https://www.instagram.com/abrandisnotalogo/

Free Resource: 

10 fad-free marketing tips the gurus don't want you to know 

Episode references:

https://hbr.org/2021/05/why-start-ups-fail

https://www.cbinsights.com/research/startup-failure-reasons-top/

https://hbr.org/2021/07/entrepreneurs-and-the-truth

https://mumbrella.com.au/lets-get-real-about-digital-marketing-experts-and-their-bs-marketing-698373

This is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing.

I'm Mia Fileman, a professional marketer and the founder of Campaign Del Mar. In this podcast, I chat with creative and strategists about the different aspects of marketing without the fluff.

If you want to learn how to create better marketing subscribe to the Got Marketing? Podcast and keep the good marketing rolling.

You can also connect with me, Mia Fileman on Instagram or LinkedIn, and feel free to send me a message. I’m very friendly.