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From the middle ages to the Middle East, from Futura to Freight, join us on a journey across the type universe and go where no designer has gone before… welcome to An Incomplete History of Type. 

Name: Gotham

Release Date: 2000

Designers: Tobias Frere-Jones 

Classification: Geometric sans serif

Owned By: Hoefler&Co.

Claim to Fame: The typeface that unified Barack Obama’s presidential campaign.

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