Channel Partners 2025 | By Doug Green

“Channel Partners is my favorite week of the year,” said Michael Day, Head of Channel for GoTo, kicking off our conversation at one of the telecom industry’s most energized events. “I always call this the Super Bowl for the channel.” And this year, GoTo came ready to play. GoTo, known for its legacy brands like LogMeIn and products such as Rescue and Grasshopper, made waves at Channel Partners with a suite of AI-powered solutions aimed squarely at solving one of the most pressing problems in customer experience: making customers feel seen, known, and understood—without losing the human touch.

AI for Auto Dealers, Built to Scale

While GoTo is a horizontal platform serving sectors from healthcare to education, Day spotlighted GoTo’s deep investment in the automotive vertical, where the company now powers what may be the largest installed base of unified communications and contact center technology for dealerships.

“The recent enhancements to our automotive platform allow dealers to do more than just answer calls,” said Day. “They now have tools to delight customers—whether they're buying a car, getting service, or just dreaming about their next road trip.”

By integrating GoTo's UCaaS and CCaaS tools into mission-critical dealership systems, auto retailers can recognize a customer by name, know their purchase history, and respond through the customer's preferred channel—be it phone, web, or social media.

Meet the AI Receptionist

At the heart of this rollout is GoTo’s new AI Receptionist, currently available in five languages and expanding fast. Unlike traditional IVR systems, the AI Receptionist understands natural language, detects sentiment, and knows when to bring in a human. It doesn’t just route calls—it enhances the employee experience by freeing up staff to focus on more complex tasks, while maintaining a high level of customer care.

“AI won’t replace humans,” Day emphasized. “But it will make them more effective.”

Internal Proof, Real-World Confidence

GoTo has already road-tested this tech on its own platform. With over 100,000 Grasshopper users—mostly solo entrepreneurs or small businesses—GoTo used its AI stack to resolve 30% of support calls without human intervention. The remaining 70%? Reserved for the nuanced, high-touch conversations AI isn’t meant to handle.

“That’s why we’re confident,” said Day. “This isn’t a roadmap product. It’s live. It’s working. And it’s already winning business—right here on the show floor.”

MSPs, LogMeIn, and the Power of GoPilot

The momentum isn’t limited to voice. GoTo’s MSP-focused tools, still branded under the trusted LogMeIn name, now feature GoPilot, an AI engine embedded in RMM and remote support tools. It enables faster scripting, real-time language translation, and seamless issue resolution—breaking down communication barriers across global IT environments.

“MSPs love these tools,” Day said. “They’re seeing what AI can do for support, and they’re turning that into value for their customers.”

One Brand, Many Strengths

While the LogMeIn name still resonates in IT circles, Day made clear that all of this innovation rolls up under one umbrella: GoTo. Whether it’s UC, contact center, or IT management, GoTo’s channel-first strategy is designed to empower partners with tools that are ready to sell, support, and scale—today.

Learn more at GoTo.com.