GovComms: The Future of Government Communication

This week on GovComms, we revisit a discussion between contentgroup CEO David Pembroke and Mitch Joel, a leading thinker in all matters content.

At the time of this conversation, Mitch was president of Mirium, a global marketing agency operating in over 20 countries with 2,000 employees. He has since founded Six Pixels Group, which is an advisory, investing and content producing company. Significantly, he also hosts his own podcast, Six Pixels of Separation, which has run for over 500 consecutive weeks.

Discussed in this episode:

• How businesses and marketers can capitalize on the interconnections of modern society
• The strategy behind growing your audience
• The evolution of published content: from magazine to podcasts and beyond
• How to go about converting viewers into consumers

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Our guest today has a mission to use her communications expertise to help bring state, county, and city government agencies together, learn from one another and expedite positive change.

Today on GovComms, contentgroup CEO, David Pembroke, is joined by chief evangelist at GovQA, Jen Snyder to discuss how trends in business and consumer worlds can apply to the government space.

GovQA is the leader in enterprise workflow automation for government requests, mainly focused on Public Records (FOIA).

Jen is interested in meaningful conversations that look both at the big picture, as well as dig deep into nitty-gritty best-practice working sessions on all government challenges and opportunities including those related to technology, transparency, security, procurement, legislative mandates, compliance, staffing challenges, and more.

Not only has she spent 15 years in the Government realm, she also spent ten years managing local and international business development initiatives for b2b companies.

Discussed in this episode:

• How technology is advancing record management
• The value of change management
• Adapting to the COVID-19 new normal
• The trends that support effective government

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This week on GovComms, we dip into the archives to a conversation between contentgroup CEO David Pembroke, and Head of ‘City Communications’ for the City of Vienna’s Press and Information Services, Martin Schipany.

They reflect upon how the City of Vienna has developed their communications approach across Martin’s career. The city is now working across multiple media projects and using content communications to create a strong relationship with their citizens.

Discussed in this episode:

• How do you get the attention of the political media officers
• Why all government departments need to discover their citizen’s journey
• Where Europe is in their adoption of content marketing
• Why communications team should be close to the leadership
• How do you convince government to adopt digital?

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Our guest today understands the media landscape like the back of his hand.

Today on GovComms, contentgroup CEO David Pembroke and Chief Strategy Officer at OMD, Ian Czenz discuss how the media landscape has evolved over the past 20 years.

With plenty of enthusiasm, Ian and his team work with clients to deliver creative and innovative content.

His goal is to create good content that entertains, and important delivers results for his clients.

From starting his career as a media buyer at J. Walter Thompson and working on big blue-chip clients then moving into the media strategy, Ian has covered lots of ground in the industry.

In this episode of the podcast, they examine how speed continues to characterise the digital media landscape.

From diversifying a media strategy, to working quickly within an agency, Ian is making sure narratives come first – at scale and at speed.

Discussed in this episode:

• Reflecting on change in the media landscape
• Embracing creativity in media
• What is does a media strategy look like?
• The evolution of measuring campaign success
• The future of print, radio and television

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Today on GovComms, we dip into the archives, when in 2016, contentgroup CEO David Pembroke was joined by a very special guest, Trish Johnston, who was then the Assistant Secretary of Communications at the Department of Prime Minister and Cabinet in Canberra, Australia.

Trish has been in the communications game for over two decades. She's worked on some of the government's most complex policy issues including domestic violence, cyber security, indigenous affairs, climate change, resources and energy and preventative health.

Her experience spans large scale advertising campaigns, strategic communications, public relations, media, issues management and digital strategy.

Today, Trish is Assistant Secretary at the Communications Advice Branch at the Australian Government Department of Finance. That means that she runs the show on behalf of the very important policy department here in Australia.

Discussed in this episode:

• A typical day in an Australian Government Department
• Creating a high level of strategic interface
• Embedding the communications strategy in every conversation
• How to communicate a policy effectively
• Pitching your communications strategy

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On this episode of GovComms, contentgroup CEO, David Pembroke, sat down in #studio19 with CEO of the Australian Academy of Technology and Engineering, Kylie Walker. She gives us a masterclass of advice.

Kylie works everyday to open doors and create opportunities for people in STEM. She specialises in connecting technologists, engineers and scientists with governments, business, media and society – skills built over many years in senior federal communication and advocacy roles in the science, technology and health sectors.

Kylie teaches us how to build communications plans into the workforce from day one.

Her secret tip – repeat your message until you throw up.

Listen to the episode to find out exactly how to build relationships that create meaningful dialogues, empower change, and promote sustained engagement.

Discussed in this episode:

• Providing advice to government
• Building relationships between academia and the private sector
• How to create authentic connections in the workplace
• The importance of repeating your message, again… and again…
• Kylie’s strategic oversight framework
• Why we need to invest in digital skills

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Internal communications are often left behind in workplaces.

This week on GovComms, contentgroup CEO, David Pembroke, sat down with a local internal communications expert. Our guest this week is the Team Leader for Change and Communications at ACT Policing, Andrew Babington.

They discuss the new $34m Police Services model, which sees ACT Policing taking a system-wide approach to crime prevention, disruption and response. Andrew talks us through how he is rolling out this program on the inside - helping police stay informed and stay connected.

Andrew has over 10 years’ experience in journalism and government communication. He’s worked for Fairfax as a photojournalist and in the Indigenous affairs and social services sectors as a communications manager.

He has led communication strategies for the 2018-19 and 2019-20 Federal Budgets, Enterprise Agreement bargaining for the Public Service’s largest workforce and was the communications adviser on the Parliamentary Enquiry in to ‘Robo-Debt’.

He is also currently sitting as Non-Executive Board Director of Communications for the Youth Coalition of The ACT.

Discussed in this episode:

• Adopting internal communication strategies
• Communication and implementation of the new Police Services Model
• Working with partners to deliver targeted messages
• How to effectively engage with communities 

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In Australia, government is harnessing digital platforms to create engaging and informative content.

Today on GovComms, contentgroup CEO, David Pembroke is joined by the Head of Digital Experience at the Australian War Memorial, Amanda Dennett.

Amanda is an experienced communication professional, specialising in digital communication strategy, crisis communication, and media issues management.

We investigate what Amanda found when she researched the way Australian Government is using social media. Amanda highlights industry success stories and the future direction of online communications.

Discussed in this episode:

• How to measure a social media strategy
• Getting permission from senior leaders to deliver communication strategies
• Where has social media been used successfully in the public sector?
• The key skills of a communicator
• Creating credible and consistent information for online platforms

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Today on GovComms, we discuss the importance of looking to design methods to create strong and targeted communication.

Our guest is Dan Formosa, a design wiz living a couple of miles north of Manhattan. His research focus is accessible design. Dan’s expertise is knowing how to design to directly engage and fit the needs of their user.

contentgroup CEO, David Pembroke and leading design consultant and researcher, Dan Formosa sit down to discuss the importance of embracing complexity in all types of work.

Dan explains why communicators need to start thinking like designers.

Dan works with companies, organisations, and internal creative teams to develop products and services in a wide range of categories. Dan’s background is in product design, and he holds a Masters and a Ph.D. in Ergonomics and Biomechanics.

Dan based his career on the idea that design should focus on people, not things. His work has received numerous design awards and has been selected for national and international exhibits. In 1977, invited to work with the Eliot Noyes studio, Dan became the junior member of a design team that helped IBM conceive how a computer could possibly fit into a home.

Discussed in this episode:

• Looking to the edges rather than the average
• Developing ideas – how to research and ask smart questions
• Maintaining the momentum to innovate – plan for small successes
• The minimum requirements of branding

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What are our possible futures? How can government plan for increased digital technology? Is government leading the way for change?

On this episode of GovComms, contentgroup CEO, David Pembroke, joined Dr Lucy Cameron to discuss digital transformation and future communications possibilities.

Lucy is a leading proponent of foresight, digital transformation, and innovation in the Asia Pacific region.

As a previous Queensland Government Smithsonian Fellow, she has a special interest in policy leading to innovation hot-spots.

Prior to working at CSIRO's Data61 Lucy worked for 10 years in digital economy and productivity policy in the Queensland Government. Her PhD from the University of Queensland studied the impact of broadband on regional development.

Discussed in this episode:

-          Understanding the medium to long-term future

-          Black swan events - how has the pandemic changed the course of Australia?

-          What is digital transformation?

-          The digital skills communicators need

-          Creating priorities for Australian digital development

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