Crop merchandising has been stubbornly analog for decades.

When working on her masters in agricultural economics, Jacqueline Holland focused her research on large farm decision-making and precision crop technology.

Angie Setzer, a grain marketing specialist you probably know by her twitter handle, Goddess of Grain, joins GrainWaves to talk farmer mindsets, the future of ag transportation, and digital media as a powerful tool for education.

Weren’t able to attend the NGFA convention this year? Rodney breaks down 3 trends he saw from the show floor — including the importance of end-to-end technology solutions — alongside Kearney Klein, a logistics executive who leads transportation solutions for Indigo.

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Calling in from western Iowa, grain marketer Thad England gives an update on what he’s seeing and hearing from farmers and buyers as corn & beans continue their historic rally.

The growth of analytics and data science in the grain business will be a trend to watch over the next decade.

Jason Wheeler, co-host of Elevator’s Cut and grain merchandising specialist at White Commercial, stops by to talk with Rodney on how a strong, local grain buyer can be so important to a town’s economy.

Kearney Klein knows carriers don’t want to spend more time sourcing loads.

Welcome Aline Pezente, new co-host of GrainWaves, who talks with Rodney on how the business of grain merchandising is not a zero-sum game between growers and buyers.

Whether or not a price is ever “good” depends on two factors, says Jake Mower, a data scientist working on the technology behind Indigo Marketplace.