🎙️ In this episode of Soundbreaker, join us for an insightful conversation with music industry executive Shannon Herber 🎶 With over 20 years of experience, Shannon shares highlights from her career at Universal Music Enterprises, her work with the Grammys, and her involvement in Steve Aoki's Web3 fan engagement program. She dives into the challenges and rewards of working closely with artists, managing tours, and evolving Grammy categories. Shannon also explores how technology is reshaping artist-fan connections and the importance of building a sustainable, independent career in today’s music landscape. Don't miss this episode filled with valuable advice and industry insights!