In this episode of Soundbreaker, Bob Shami sits down with Neal O’Connor and Aaron Greene, co-founders of Slush Management, to explore the evolving landscape of the music industry. They discuss the crucial role of artist management, the challenges of breaking new talent, and how independent artists are gaining more power and control than ever before. Neal and Aaron share insights on artist development, touring, and building long-term careers while emphasizing the importance of passion, authenticity, and creating meaningful connections with fans. Whether you’re an aspiring artist, entrepreneur, or music industry professional, this episode offers valuable guidance and inspiration for navigating today’s music business.

Visit our guest’s website: https://www.slushmanagement.com/ | https://www.linkedin.com/company/slush-management | https://www.instagram.com/slushmgmt/ 

Contact our guests: 

Aaron Greene: https://www.linkedin.com/in/aaronagreene/

Neal O'Connor: https://www.linkedin.com/in/neal-o-connor-b1b2a55/ 

"If you can’t tell your own story, someone else will."

In this episode of SoundBreaker, we sit down with Joe Gallo, founder of Catch Buzz, to explore the art and science of music branding. Joe shares his journey into the music industry, revealing how his passion for connection, culture, and lifestyle shaped his work with artists.

From the importance of a unique brand story to the role of innovation, technology, and AI in the evolving music landscape, Joe offers practical advice for independent artists looking to stand out. He highlights why branding isn’t just about visuals—it’s about building a deep emotional connection with your audience.

We also dive into how music, fashion, and lifestyle industries intersect, the challenges artists face in a siloed industry, and why community and collaboration are essential for long-term success. Whether you’re an artist, manager, or music enthusiast, this episode will inspire you to think beyond the sound and into the brand world.

Visit our guest’s website: https://catchbuzz.co/

Contact our guest: [email protected] | https://www.linkedin.com/in/joe-gallo-3a322851/ 

In this thought-provoking episode of Soundbreaker, host Bob Shami sits down with Anna Lenarcik, the visionary co-founder of Virtual Sound Media, a startup dedicated to simplifying music production and empowering creators through technology.

Anna shares her unique journey through the music industry, from her deep roots in sound engineering to pioneering tools that blend AI, blockchain, and immersive technology. Together, they explore how music theory is not just academic—but a vital compass for building tools that truly serve artists.

Discover how the Polish music tech scene is growing rapidly, why AI should be seen as a co-creator, and how blockchain could change the way artists own and distribute their work. Anna also shares her vision for the future of music consumption, including AI-generated content, virtual experiences, and a more democratized creative landscape.

Whether you’re a musician, technologist, or just a lover of sound, this episode is a must-listen for anyone interested in where music is headed next.

Visit our guest’s website: https://virtualsoundmedia.com 

Contact our guest: https://www.linkedin.com/in/anna-lenarcik | [email protected] 

In this episode of SoundBreaker, host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age.

We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats.

Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it.

Visit our guest’s website: https://sociatap.com/shiftynyc/ 

Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | [email protected] 

In this soul-stirring episode of SoundBreaker, host Bob Shami welcomes the incomparable Sheléa, a powerhouse vocalist, songwriter, and multi-instrumentalist whose journey began in the heart of gospel music. From growing up in a musically gifted family to paying tribute to icons like Aretha Franklin and Whitney Houston, Sheléa opens up about the deep roots that shaped her artistry.

Listeners will be taken behind the scenes of her mentorship under the legendary Quincy Jones, her reflections on the state of modern music, and her passion for preserving authenticity and musical education. She shares her thoughts on the rise of independent artists, the evolving role of AI in music, and how her faith fuels every performance.

Whether you’re an aspiring artist, a music lover, or just need inspiration, this episode delivers truth, talent, and timeless insight.

Visit our guest’s website: https://sheleamusic.com/

Contact our guest: https://www.instagram.com/sheleamusic

In this episode of Soundbreaker, Australian-born country music artist Shea Fisher shares her compelling journey from growing up in a rodeo family to becoming a chart-topping country singer in Australia and breaking into the U.S. music scene. Shea reflects on falling in love with country music in 1990s Texas and the whirlwind success of her debut album, which featured four #1 hits. But the road wasn’t always smooth—after signing with a U.S. label, she faced a major setback when it suddenly shut down. Instead of giving up, Shea chose to stay in Nashville, focus on songwriting, and embrace the path of an independent artist. Tune in as she discusses the shifting landscape of the music industry, the power of authenticity, and what she’s working on now—including new singles and music videos. This episode is packed with insights for aspiring musicians and fans of country music alike.

Visit our guest’s website: https://sheafisher.com/

Contact our guest: https://www.instagram.com/sheafishermusic/, https://www.tiktok.com/@sheafishermusic, https://www.facebook.com/sheafisher 

In this compelling episode of Soundbreaker, we sit down with Ralph Tashjian, founder and CEO of Intercept Music, to explore his remarkable journey from a young music enthusiast to a transformative force in the music industry. Ralph shares how sobriety marked a turning point in his personal and professional life, reigniting his passion and paving the way for his innovative work in artist empowerment. We dive into the shifting landscape of digital music, the resurgence of independent artists, and the critical role of transparency and customer service in today’s music business. Ralph also sheds light on the growing impact of AI in marketing and what it means for the next generation of creators. Whether you're an aspiring artist or a music executive, this episode is packed with inspiration and insight.

Visit our guest’s website: https://interceptmusic.com/Home/

Contact our guest: https://www.linkedin.com/in/ralph-tashjian-94a39215/

In this episode of Soundbreaker, host Bob Shami sits down with jazz vocalist and flamenco dancer Andy James to explore her unconventional path from flamenco stages in Australia to jazz clubs in Las Vegas. Andy opens up about her early influences, her artistic evolution, and the making of her latest album, Happy People, a bold fusion of flamenco passion and jazz improvisation.

They also delve into broader conversations about the global jazz scene, the increasing independence of artists in today's music industry, and how AI in music may (or may not) shape the future. A strong advocate for creative ownership, Andy discusses running her own label, Lecoque Records, and why she believes writing your own songs is more vital than ever. Whether you're a jazz enthusiast, an indie artist, or just curious about where music is heading, this episode is a must-listen.

Visit our guest’s website:  https://andyjames.com/

Contact our guest: [email protected]

In this powerful episode of Soundbreaker, host Bob Shami sits down with Aric Steinberg, Executive Director of the Sweet Relief Musicians Fund, a nonprofit organization that provides emergency financial assistance to musicians and music industry professionals. For over 30 years, Sweet Relief has stepped in when medical issues, natural disasters, and financial hardship threaten the livelihoods of artists who depend on their craft. Aric discusses the fund’s origin story, the lasting legacy of founder Victoria Williams, and how they’ve adapted to serve the evolving needs of the music community. From the challenges of eligibility to the creativity behind fundraising, this episode dives deep into the heart of nonprofit work in the arts. A must-listen for music lovers, industry pros, and anyone passionate about community and compassion.

Visit our guest’s website: https://www.sweetrelief.org/

Contact our guest: https://www.linkedin.com/in/aric-steinberg-0b650172/

In this episode of Soundbreaker, host Bob Shami interviews Jaclyn O’Connell, Owner and Principal Strategist at Bittersweet Media, and Founder & Artist Manager at Good Grief Mgmt Co.
Jaclyn shares her inspiring journey from retail work to becoming a trailblazer in artist-first music management. With a deep commitment to empowering independent artists, she discusses the emotional labor of being a modern manager, the power of community, and how platforms like TikTok are reshaping music discovery.
You’ll hear valuable insights on digital marketing, cold-email networking, setting up LLCs, and why today’s music careers demand both creativity and business savvy. This is a must-listen for anyone navigating the independent music scene—from aspiring artists to industry vets.

Visit our guest’s website: https://www.bittersweet.media/ 

Contact our guest: https://www.linkedin.com/in/jaclynsouth/ https://www.instagram.com/jaclyn_oconnell/

https://www.instagram.com/bttrsweet_media/