SoundBreaker

🚀 New Episode Alert!

In this episode of SoundBreaker, host Bob Shami sits down with Neil Sheehan, the President of Vocana and a veteran of the music industry with over 30 years of experience. Neil takes us through his incredible journey—from booking metal and punk bands in VFW halls with $900 in his pocket to running StandBy Records and achieving #1 Billboard success with Black Veil Brides.

Now at the helm of Vocana, Neil is on a mission to solve the four biggest problems facing independent musicians today: unfair pay, lack of fan data, editorial gatekeeping, and the "boring" user experience of modern DSPs. We dive deep into the "User-Centric" payment model, the return of social-driven music discovery (think MySpace for the modern age), and how Vocana is providing a sanctuary for the 120 million+ independent tracks that the major labels overlook. Whether you’re an artist frustrated with 0.0003-cent payouts or a tech enthusiast curious about the future of AI and blockchain in music, this episode is a masterclass in industry evolution.

Neil Sheehan: https://www.linkedin.com/in/sheehanneil/ | [email protected] 

Vocana: https://www.vocana.co/ 

Welcome to Soundbreaker! In this compelling episode, host Bob Shami sits down with award-winning composers and producers Mark Batson and Chris Hanebutt. These two incredible talents, hailing from Brooklyn and South Carolina respectively, share their unique journeys into the music industry, from early piano lessons and barbershop quartets to collaborating with music legends like Dr. Dre, Eminem, 50 Cent, and Alicia Keys.

Mark and Chris dive deep into their recent impactful work, discussing their powerful score for "The Alabama Solution," an HBO documentary exposing civil rights injustices and a modern-day slavery system within Alabama prisons. They also chat about their adrenaline-pumping contributions to the latest season of "Power Book Force" on Starz.

The conversation takes a critical turn as they explore the evolving landscape of the music business. From the challenges artists face with streaming royalties and the rise of AI in music creation, to the importance of intellectual property and the potential of Web3 and blockchain technologies (like NFHits) to empower artists and ensure fair compensation. They offer invaluable advice to young artists and entrepreneurs, emphasizing the enduring power of the human element in music and the necessity of diversifying skills to thrive in an ever-changing industry. Don't miss this insightful discussion on the past, present, and future of music!

📺 Watch on YouTube: https://youtu.be/EZCd485Hovs

In this episode of Soundbreaker, host Bob Shami sits down with Jack McCarthy, co-founder of IndieX, one of the leading agencies helping artists unlock new and sustainable revenue through e-commerce. Jack explains why e-commerce is the most overlooked income stream for musicians and how independent artists can use digital tools, data, and direct-to-fan marketing to take control of their careers.

They explore the outdated structures of the music industry, the slow adoption of new technologies, and why ownership—of audience, data, and distribution—is now the key to long-term success. Jack shares insights from Indiex’s strategic approach, the challenges artists face when selling merch or promoting online, and the growing wave of artist independence powered by smarter digital marketing and AI-driven tools.

Whether you're a new artist trying to navigate digital revenue or a seasoned industry professional curious about the future of music marketing, this conversation breaks down what’s changing, what’s working, and what’s coming next.

Contact Jack McCarthy: https://www.linkedin.com/in/jackmccarthy1991/ |  

Indepreneur / IndieX: https://www.linkedin.com/company/indepreneur/ | https://indepreneur.io/  

In this episode of SoundBreaker, host Bob Shami sits down with Dr. Kobi Abayomi, Head of Data Science at Gumbel Demand Acceleration & Clinical Asst. Professor of Data Science at Arizona State University and an influential voice at the intersection of music, technology, and analytics. Together, they explore how data science is reshaping the music industry—from understanding audience behavior and predicting music preferences to building the next generation of tools for artists, producers, and rights holders.

Dr. Abayomi breaks down how AI and machine learning can supercharge the creative process without replacing the essential spark of human artistry. The conversation spans the evolution of DJing technologies like Serato, the growing importance of accurate rights attribution, and the rise of personalized, interactive live experiences. He also offers a candid look at how music-industry veterans can adapt to rapid technological change while remaining grounded in creativity and culture.

This episode is a deep dive into the future of music consumption, creation, and performance—rich with insight, foresight, and a passion for the art form. Whether you’re an artist, technologist, industry professional, or music lover, this discussion offers a powerful look at how data and creativity can coexist to shape what comes next.

Contact Dr. Abayomi: https://www.linkedin.com/in/dr-kobi-abayomi-7437a17/ | [email protected]  

Gumbel Demand Acceleration: https://www.linkedin.com/company/gumbel-d-a/about/  

In this episode of Soundbreaker, host Bob Shami sits down with Joshua Kennedy, Team Lead at FUGA, to unpack the fast-evolving world of User Generated Content (UGC) in the music industry. With years of experience across YouTube, VEVO, and digital rights management, Joshua offers a masterclass on how artists can thrive in the digital age.

From understanding Content ID and music monetization to avoiding common pitfalls when setting up artist channels, this episode dives deep into the realities of today’s online music economy. Joshua also sheds light on Meta’s monetization tools, the ongoing challenges of fraud prevention, and the often-overlooked opportunities hidden in UGC ecosystems.

Whether you’re an independent musician, a label manager, or simply curious about the business of music, this conversation provides practical insights into how to protect your work, grow your audience, and maximize your revenue across platforms like YouTube and VEVO.

“We wanted fans to feel like they’re inside the music.”

In this episode of SoundBreaker, host Bob Shami sits down with guests Ornagh Lynch and Ben Dawson, the visionary minds behind immersiv.es. Together, they explore how music, technology, and XR converge to reshape nightlife and live entertainment.
From Ben’s beginnings as a choir boy to his leap into electronic music, to Ornagh’s early projects blending fashion and sound, their journeys reveal how creativity fuels innovation. Discover how live streaming gigs around the world sparked the idea for immersiv.es—a platform that transforms clubs, concerts, and festivals into unforgettable, fully immersive experiences. Learn how collaboration, XR storytelling, and cutting-edge music technology are setting a new standard for modern audiences seeking connection, creativity, and next-level nightlife.

Ornagh Lynch: https://www.linkedin.com/in/ornagh/

Ben Dawson: https://www.linkedin.com/in/bendawson/

Immersive.es : https://immersiv.es/

In this episode of Soundbreaker, Bob Shami sits down with Neal O’Connor and Aaron Greene, co-founders of Slush Management, to explore the evolving landscape of the music industry. They discuss the crucial role of artist management, the challenges of breaking new talent, and how independent artists are gaining more power and control than ever before. Neal and Aaron share insights on artist development, touring, and building long-term careers while emphasizing the importance of passion, authenticity, and creating meaningful connections with fans. Whether you’re an aspiring artist, entrepreneur, or music industry professional, this episode offers valuable guidance and inspiration for navigating today’s music business.

Visit our guest’s website: https://www.slushmanagement.com/ | https://www.linkedin.com/company/slush-management | https://www.instagram.com/slushmgmt/ 

Contact our guests: 

Aaron Greene: https://www.linkedin.com/in/aaronagreene/

Neal O'Connor: https://www.linkedin.com/in/neal-o-connor-b1b2a55/ 

"If you can’t tell your own story, someone else will."

In this episode of SoundBreaker, we sit down with Joe Gallo, founder of Catch Buzz, to explore the art and science of music branding. Joe shares his journey into the music industry, revealing how his passion for connection, culture, and lifestyle shaped his work with artists.

From the importance of a unique brand story to the role of innovation, technology, and AI in the evolving music landscape, Joe offers practical advice for independent artists looking to stand out. He highlights why branding isn’t just about visuals—it’s about building a deep emotional connection with your audience.

We also dive into how music, fashion, and lifestyle industries intersect, the challenges artists face in a siloed industry, and why community and collaboration are essential for long-term success. Whether you’re an artist, manager, or music enthusiast, this episode will inspire you to think beyond the sound and into the brand world.

Visit our guest’s website: https://catchbuzz.co/

Contact our guest: [email protected] | https://www.linkedin.com/in/joe-gallo-3a322851/ 

In this thought-provoking episode of Soundbreaker, host Bob Shami sits down with Anna Lenarcik, the visionary co-founder of Virtual Sound Media, a startup dedicated to simplifying music production and empowering creators through technology.

Anna shares her unique journey through the music industry, from her deep roots in sound engineering to pioneering tools that blend AI, blockchain, and immersive technology. Together, they explore how music theory is not just academic—but a vital compass for building tools that truly serve artists.

Discover how the Polish music tech scene is growing rapidly, why AI should be seen as a co-creator, and how blockchain could change the way artists own and distribute their work. Anna also shares her vision for the future of music consumption, including AI-generated content, virtual experiences, and a more democratized creative landscape.

Whether you’re a musician, technologist, or just a lover of sound, this episode is a must-listen for anyone interested in where music is headed next.

Visit our guest’s website: https://virtualsoundmedia.com 

Contact our guest: https://www.linkedin.com/in/anna-lenarcik | [email protected] 

In this episode of SoundBreaker, host Bob Shami sits down with Andrew Schiffman—music industry veteran and former MTV executive—who has helped shape the sound of generations. From major labels to today’s indie explosion, Andrew shares an insider’s look at how the music business has evolved in the digital age.

We explore the rise of independent artists and how curated playlists have become essential for exposure. Schiffman also breaks down the role of artificial intelligence in music discovery and curation, and why nostalgia is making a comeback in physical formats.

Beyond music, Andrew discusses how CrossFit and fitness have enhanced his mental clarity and focus—fueling his ability to stay sharp in an ever-evolving industry. Whether you’re an artist, curator, or just love music, this episode delivers valuable insights on where the industry is heading and how technology continues to shape it.

Visit our guest’s website: https://sociatap.com/shiftynyc/ 

Contact our guest: https://www.linkedin.com/in/andrew-schiffman/ | [email protected]