There is an abundance of gyms in Grand Rapids, and most of them are great. So if you want to start a gym, how do you stand out? Listen in as we interview the co-owner of Motive Training, Dan Montgomery, and answer just that. Motive has thrived by hyper focusing on a niche in the gym space and by using systems to build rapport with clients. Stick around for the give away at the end of the episode! You don't want to miss it!