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This week, we will explore the marketing world through the eyes of our VP/CCO, Jesse. His passion for positively impacting the businesses we work with drives him to work hard on every project he's a part of. His passion is just the beginning of what motivates him to work in this field. 

This Week's Cocktail: Sparkling Grapefruit Soda with Gin 

This week's cocktail is a refreshing combination of sparkling grapefruit soda with gin. The tangy sweetness of the grapefruit soda perfectly complements the botanical notes of the gin, creating a perfect summer drink. 

• 1/2 cup of granulated sugar
• 1/2 cup of water
• Grapefruit zest
• 2 oz. of fresh grapefruit juice
• Juice of 1 lime
• 1.5 oz. of gin
• Top with sparkling grapefruit soda or club soda
• Ice
• Lime wedges and grapefruit wedges for garnish

Steps:

1. Combine the granulated sugar, water, grapefruit zest, grapefruit juice and lime juice in a medium saucepan. Bring the mixture to a simmer. Whisk the mixture until the sugar has dissolved.
2. Strain the simple syrup through a fine mesh sieve and set aside.
3. Fill one cocktail glass with ice. Add a shot of gin followed by a shot of the simple syrup. Fill the glass with sparkling grapefruit soda and garnish with lime and grapefruit wedge. Serve and enjoy.