Grappling Growth

Grappling Growth

By Joe TestouriBusiness
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Grappling Growth episodes

  • AI EP #124: AI Won't Replace Great Salespeople. It'll Replace Average Ones I Holly Allen

    Cold calls, senior buyers, and AI - Holly Allen shows how the fastest path to revenue is blending relentless human selling with smart automation. If you’re in sales, SDR, GTM, or building an AI-native team, this conversation will change how you think about prospecting, follow-up, and what actually creates pipeline.

    Holly is the founding AE at Fullenrich, and she opens up about the year she spent turning fear into confidence - from getting nervous before demos with CFOs and CROs to now holding her own with top sales leaders. She also breaks down why cold calling feels so brutal, why it still books meetings faster than almost anything else, and why the reps who win are the ones willing to do the uncomfortable work.EP Guest: Holly Allen

    LinkedIn: https://www.linkedin.com/in/hollyallen1/

    46 min
  • EP #123: The Psychology of Pricing With Mark Stiving

    Unlock the secret to skyrocketing sales by mastering the art of value-based pricing—with insights from a PhD in marketing and 30 years of experience in behavioral economics.Is your pricing holding back your growth?


    Mark Stiving, founder of Impact Pricing, reveals how the true power lies in understanding your buyers’ psychology and shifting focus from features to results. In this provocative episode, Mark unpacks the misconceptions about pricing, explaining why most companies undervalue their offerings and how subtle tactics—like ending prices in .99 or using round numbers—shape perceptions of quality and deals.


    You'll discover the critical difference between how consumers and businesses assess value, why emotional and social drivers influence buying decisions, and how to craft offers that align precisely with your customers’ real problems. Mark shares tangible frameworks—like the ‘willingness-to-pay’ paradigm and the importance of helping buyers see their problems clearly—to boost both your pricing and your product’s perceived worth. For founders and marketers alike, this episode is packed with actionable insights on how to communicate value better, increase your win rate, and elevate your revenue.


    EP Guest: Mark Stiving, Ph.D.

    LinkedIn: https://www.linkedin.com/in/stiving/

    51 min
  • EP #122: This AI Startup Signed a Fortune 500 Customer Before Building a GTM Team | Quentin Kasseh

    Unlock the future of decision-making with Quentin Kasseh, co-founder of Syntaxia, as he reveals how companies are transforming business predictions from guesswork into precision art using AI and data. You’ll discover how decision intelligence platforms are not just a tool, but the new backbone of strategic choice—helping Fortune 1000s and beyond navigate billions in prediction costs, optimize growth pathways, and accelerate innovation.


    In this episode, Quentin shares insights into the groundbreaking decision modeling that’s reshaping industries—covering how time-aware knowledge graphs model your company’s decisions and how composite AI integrates graph AI, optimization, simulation, and large language models (LLMs) to generate real-time, auditable insights. Learn about the framework that guides companies from strategic pathways to tactical execution, including how to simulate different scenarios with confidence levels and forecast outcomes with stunning accuracy. Whether you're a go-to-market strategist, a data scientist, or a business leader, you’ll understand how to leverage your existing data for smarter, faster decisions—saving weeks in meetings and millions in lost opportunities.

    55 min
  • EP #121: Can AI Save Youth Sport? The Founder Betting on It | Damon Tindall

    Most kids are dropping out of sport long before they hit adulthood — but what if technology could actually bring them back in? Damon Tindall, founder of PlaySore, reveals how he's building an innovative operating system that bridges the digital world with real-world sports, aiming to keep children active, engaged, and passionate about sport for longer. Discover why the future of youth sports depends on merging social engagement, gamification, and technology to combat the decline in physical activity and mental health among teens.


    You’ll learn how Damon’s platform is creating a unified ecosystem for athletes, fans, brands, and venues, transforming the way sports are experienced at every level. We dive into specific tactics like incentivizing kids through gamified experiences, leveraging professional athletes for youth engagement, and using digital tools to deepen social bonds through sport. Damon breaks down how his system provides a sustainable solution to the rise of screen time and the disconnect from active living — especially in developing nations.

    EP Guest: Damon TindallPlaySoar

    Instagram: https://www.instagram.com/playsoarofficial

    Website: https://playsoar.com/

    LinkedIn: https://www.linkedin.com/in/company/playsoar

    My LinkedIn:

    https://www.linkedin.com/in/damontindall/

    33 min
  • EP #120: The Hidden Cost of Hustle Culture for Entrepreneurs | Murray Smith

    Unlock the secret to scaling your business without losing control or burning out. Murray Smith, a seasoned entrepreneur with over 30 years of experience, exposes the silent killers holding small to medium businesses back—and reveals how clarity on mission, vision, and leadership can transform chaos into growth.

    Most entrepreneurs are trapped in the endless grind, believing that bigger means more stress. Murray explains why building a business with a clear purpose and well-defined roles is the key to sustainable success. You'll discover why many business owners unknowingly sabotage their own growth through unclear leadership, conflicting ownership structures, and neglecting personal development—issues that keep them stuck in the weeds despite building a million-dollar empire.Why ignore these insights at your peril? Without strategic clarity and strong leadership, growth stalls, burnout intensifies, and opportunities slip through your fingers. But with Murray’s proven approach, you'll position yourself ahead of the chaos—building a business that works for you, not the other way around.EP Guest: Murray Smith

    LinkedIn: https://www.linkedin.com/in/murray-smith-2b936917/

    32 min
  • AI EP#119: Why 95% of Businesses Fail (And What the Other 5% Do Differently) With Paul Abbass & Frank Fascinato

    Most entrepreneurs are blindsided by the leap from Startup to Scaleup — but what if you could get a proven playbook for each phase? In this episode, Paul Abbass & Frank Fascinato share their raw, real stories of navigating the tricky terrain from zero to one and one to ten—and how their mindsets, habits, and partnerships propel them forward. Whether you're just starting out or looking to accelerate growth, these practical insights will change how you view challenges, success, and the wins you overlook.

    Frank and Paul dive deep into their personal and professional journeys, revealing how a clear purpose, relentless focus, and a resilient mindset create a sustainable foundation for growth. They explore the power of mindset shifts, the importance of celebrating small wins, and strategies for overcoming imposter syndrome and self-doubt that stall many founders. You'll discover the specific mental models and routines that helped them break through barriers—and why building genuine relationships is the ultimate growth hack.This episode isn't just about business — it's about evolution. The lessons from Frank and Paul challenge you to think bigger, stay grounded, and approach growth as a continuous journey—not just a destination. Perfect for early-stage founders, experienced entrepreneurs, or anyone eager to turn challenges into growth opportunities.


    Paul Abbass

    LinkedIn: linkedin.com/in/paulabbass

    Website: www.legitimed.com

    Email: [email protected]


    Fank Fascinato

    LinkedIn: www.linkedin.com/in/frank-fascinato

    Instagram: trevisoconsulting

    Website: www.trevisoconsulting.com

    Email: [email protected]

    47 min
  • AI EP #118: Why Most Founders Are Using AI Wrong (And What To Do Instead) | Charlie Hills

    Unlock the secret to turning LinkedIn into a content powerhouse with AI—no technical wizardry needed. If you’re tired of overcomplicating social media or feeling stuck on where to start, this episode is your game-changer. Charlie Hills, an AI and LinkedIn expert who’s grown multiple six-figure businesses, reveals practical frameworks that streamline content creation while maintaining authenticity—and without burning out.


    Discover how Charlie uses simple tools like Claude and ChatGPT to craft engaging posts on autopilot, slicing hours of work into minutes. He breaks down his step-by-step "Chef Framework": from curating context with AI, pre-validating ideas based on social media performance, to adding personal flavor and community engagement — the secret sauce he credits for his rapid growth and influence. Whether you’re a solopreneur, an executive, or a small business owner, learn how to embed AI into your daily content cycle effortlessly and focus your energy where it matters—building real relationships.


    We also explore how to leverage AI to amplify your personal brand without sounding like everyone else, and why authentic commenting is the ultimate growth hack—despite the temptation to automate it. Charlie shares insights from his journey, including the hurdles he’s faced, like overcoming vulnerability in public speaking and resisting dependence on AI pricing models. Plus, he reveals how AI is transforming content operations, building detailed knowledge bases, and even creating websites—fast.EP Guest: Charlie Hills

    https://www.linkedin.com/in/charlie-hills/https://www.instagram.com/charliehills/https://x.com/charliejhills

    https://www.youtube.com/@CharlieHillsAI

    (2nd Brain) https://charliehills.io/join-the-waitlist

    (Newsletter) https://charliehills.substack.com/

    51 min
  • EP #117: Why Most Companies Will Be Forced Into AI Within 12–24 Months, with Dr. Anthony Giannoccaro

    Most of us are living in an AI-driven world without fully understanding the profound impact it will have on our lives and businesses. But what if the next wave of AI isn’t just about smarter software—it's about reshaping society, ethics, and how we make decisions at the highest levels?


    In this enlightening episode, Dr. Anthony Giannoccaro reveals the unseen dangers and immense opportunities of AI that many are waking up to too late. From the threat of unchecked autonomous systems to the ethics of data privacy, Anthony’s insights challenge us to think bigger—what kind of future are we building with AI at its core?


    EP Guest: Dr Anthony Giannoccaro
    LinkedIn: linkedin.com/in/anthonygiannoccaro
    Website: https://ayyi.ai

    49 min
  • EP #116: 7 Figures Is a Vanity Metric If the Founder Can’t Step Away - Colby Jardine & Levi Lawrence

    Unlock the secret to sustainable growth by learning from the most unexpected industries—barbershops, coffee shops, and restaurants. What if the key to scaling your business lies in mastering customer experience, strategic pricing, and systemized delight points?

    This episode reveals how these lessons can dramatically boost your B2B acquisition and retention — whether you’re in tech, consulting, or services.

    You’ll discover how top restaurant strategies like Hi-End vs Fast Food pricing models can be adapted for your services, helping you target high-value clients or scale with volume. Colby Jardine and Levi Lawrence, co-founders of Iron House Pro, share their innovative approach to building business ecosystems that run smoothly without relying solely on the founders. They dive into their upcoming "Business Keeping" service—an automated, stable revenue model inspired by hospitality's customer loyalty systems—that’s designed to create recurring, scalable growth.In a world where business models are constantly evolving—and clients are quicker to churn—this conversation offers you a strategic edge. It’s perfect for growth-minded entrepreneurs hungry for practical, proven frameworks to elevate their offerings and stand out in crowded markets. If you’re ready to build lasting, scalable businesses with a hospitality-inspired customer experience, this episode is your blueprint for success.Guest: Colby Jardine & Levi Lawrence

    Levi's LinkedIn: https://www.linkedin.com/in/levilawrence/

    Colby's LinkedIn: https://www.linkedin.com/in/colby-jardine/

    Built to Last podcast: https://open.spotify.com/show/389s4ZM9jXCQVPrw2FfYJH?si=ebd48e97aab64070

    Website: https://www.ironhousepro.com/

    Built to Last Podcast: https://open.spotify.com/show/389s4ZM9jXCQVPrw2FfYJH?si=0d9bc92030124252

    Iron House Pro on LinkedIn:

    https://ca.linkedin.com/company/ironhousepro

    Iron House Pro on Instagram:

    https://www.instagram.com/ironhousepro/

    1 hr 16 min
  • EP #115: Lessons Learned from Winning Martial Arts Championships with Robert Heath Sr

    Unlock the secret to true growth — it’s not about hustle, fixing everything, or chasing perfection. Robert Heath Sr. shares how surrender, patience, and aligning with your purpose can accelerate your progress in business and life more than ever before. This episode will challenge everything you think you know about success and leadership.Most entrepreneurs are conditioned to solve, control, and push through every obstacle. But what if the real breakthrough lies in knowing when to pause, understand, and surrender? Robert reveals how embracing stillness and rhythm—rather than constant action—creates space for authentic growth. From lessons in coaching and martial arts to mastering leverage in business, he breaks down the game-changing mindset shifts that turned his approach upside down.Robert Heath Sr. is a visionary entrepreneur and leadership coach, known for his transformational work with high-achievers and his unique integration of martial arts principles into business strategy. His insights are rooted in discipline, empathy, and a profound understanding of human potential.Perfect for entrepreneurs, leaders, and anyone feeling the weight of constant pressure—this is your guide to mastering the art of intelligent growth. Hit play and start shifting your mindset today.EP Guest: Robert Heath SrLinkedIn: https://www.linkedin.com/in/robertheathsr007/Legacy VIP: https://legacybuilders.vip/Website: https://tllcg.com

    50 min

About Grappling Growth

From the publisher's feed

We’re all grappling with something. Each and every entrepreneur, business owner and leader experiences growing pains no matter where they’re at on their business journey. On Grappling Growth, we…