Gratitude Geek: Business Education for Gen X Women Solopreneurs

Emmy Award winner Vinnie Potestivo breaks down what actually moves the needle for podcast visibility in 2023—owning your content, building credibility “data points,” and making your message easier to discover and share. We talk Google News RSS for bloggers/podcasters, why shareability beats visibility, how awards really work (spoiler: you apply), and how “gratitude hours” for reviews can strengthen relationships and grow your show over time.

Show notes: https://kandasrodarte.com/154

00:00 Welcome + why visibility matters
02:10 Be a source, not a story
05:10 Google News RSS for podcasters and bloggers
09:10 From MTV to the creator economy: owning your IP
13:00 Pre-purpose vs repurpose content
17:10 Emotional inventory beats technical gear
22:00 Shareability, story, and memorable moments
27:10 Awards aren’t “nominations” — you apply
32:10 Leveraging awards for press + evergreen credibility
36:50 Gratitude hours: leaving reviews on purpose
41:10 Using ChatGPT to speed up reviews + shareable posts
45:10 Own the traffic: website, link-in-bio, and podcast platforms
49:10 Moment of gratitude + closing

If you enjoyed this episode, leave a review and share it with a friend who needs a visibility boost.

Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners.

• Subscribe to weekly emails: https://kandasrodarte.com/subscribe
• Join the Co-Lab: https://kandasrodarte.com/lab

Gratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise

Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Houston economist Maya Ford reveals how gratitude and her "Standard of Love" framework redesigned inequitable public spaces in Harris County, driving over $1 billion in housing equity impact. Discover practical, data-driven strategies for Houston housing equity from this expert economist.​

Gen X women solopreneurs: Learn how gratitude as a business strategy tackles real-world inequities like housing disparities, offering lessons in ethical growth, rebuilding after disruption, and sustainable community redesign. In this 59:51 episode of Gratitude Geek—business education for women over 40—Maya shares her Harris County housing study exposing prosperity gaps and solutions like walkability, green spaces, and mixed-use development.​

Key takeaways:

Houston housing equity study findings on economic disparities

"Standard of Love" applied to policy and business resilience​

Redesigning spaces for underserved communities without hustle​

Chapters:
0:00 Intro & Maya Ford background
2:00 Ford Momentum mission: Culture & economic equity
11:20 Houston challenges: Diversity & sound waves
18:45 Inequities: Prosperity vs. equity index
27:40 Solutions: Walkability, green spaces, mixed-use
38:00 Community values & resilience
49:00 Outro & action steps​

Read full show notes with key takeaways: https://kandasrodarte.com/153

Subscribe for weekly episodes on gratitude in business, solopreneur growth, and rebuilding after cancer or loss. New episodes every Tuesday.

Join Gratitude Geek Lab: https://kandasrodarte.com/lab 

Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners.

• Subscribe to weekly emails: https://kandasrodarte.com/subscribe
• Join the Co-Lab: https://kandasrodarte.com/lab

Gratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise

Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Launching a business during a global shutdown isn’t for the faint of heart, but step-parent coach Amy Stone did exactly that. In this conversation, Amy and Kandas dig into what it really looked like to pivot careers, choose a niche, and build a coaching practice while the world was upside down.

They talk about family dynamics, blended-family stressors, pandemic-era divorces, the awkward art of asking for the sale, and how virtual networking unexpectedly reshaped both their businesses. It’s a refreshingly honest look at reinvention and resilience.

Connect with Amy Stone
Website: https://amysaysso.com/
Podcast: https://imperfectadulting.com/

Full show notes:
https://kandasrodarte.com/152

Chapters:
00:00 Introduction
02:00 Amy’s journey to becoming a step-parent coach
09:30 Parenting styles & blended-family challenges
18:00 Pandemic divorces, politics & close-quarters friction
27:30 Launching a business during the pandemic
36:00 Marketing, networking & growing online
44:00 Asking for the sale & manifesting goals
51:00 Amy’s moment of gratitude

Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners.

• Subscribe to weekly emails: https://kandasrodarte.com/subscribe
• Join the Co-Lab: https://kandasrodarte.com/lab

Gratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise

Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Corinna Bellizzi, MBA is an omega-3 expert who pioneered the growth of Nordic Naturals to over $100 million in annual sales. Given her concern for health of people and the planet, she shifted her focus from fish-sourced omegas to algae in 2016. Today she leads Örlö Nutrition, a new algae brand that features the world’s first carbon-negative omega-3s. Örlö Nutrition grows their algae in pristine water in Iceland, in a controlled environment, optimized with AI and principles of circularity. She hosts a podcast, Nutrition Without Compromise, covering health topics without compromising your ethics, or the health of our home planet.

Love the show? Subscribe, rate, review, & share! https://gratitudegeek.com

Follow us on social and join the conversation!

• YouTube: https://www.youtube.com/@gratitudegeek

Support Gratitude Geek, a relationship marketing podcast.

At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness.  As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: http://momgeek.com/donate.

Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners.

• Subscribe to weekly emails: https://kandasrodarte.com/subscribe
• Join the Co-Lab: https://kandasrodarte.com/lab

Gratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise

Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today we are celebrating our 150th episode!

1. 150 episodes is huge in the world of podcasting! How huge? I’ll share some statistics.
2. A huge chunk of my conversation with start-up junkie Rob Broadhead was omitted from episode 149. Specifically, the part where we both share how cancer has affected our families. I’m going to share the excerpt here today AND catch y’all up on my own lived experience with metastatic breast cancer.
3. Finally, I’ll share some gratitude for just a few of the folks who have made Gratitude Geek possible.

Full show notes:  http://momgeek.com/150

Love the show? Subscribe, rate, review, & share! https://gratitudegeek.com

Follow us on social and join the conversation!

• YouTube: https://www.youtube.com/@gratitudegeek

Support Gratitude Geek, a relationship marketing podcast.

At Gratitude Geek, we aim to spread gratitude, sow seeds of appreciation and harvest a bounty of generosity and kindness.  As a listener, reader, and subscriber you are part of this mission and we are honored to have your support. If possible, please help finance the show: http://momgeek.com/donate.

Gratitude Geek is the business education podcast for Gen X women solopreneurs who weave gratitude and appreciation into their business strategy. Hosted by metastatic breast cancer thriver, Kandas Rodarte, who co-creates spaces, opportunities, and conversations for women business owners.

• Subscribe to weekly emails: https://kandasrodarte.com/subscribe
• Join the Co-Lab: https://kandasrodarte.com/lab

Gratitude Geek is a member of Marketing Podcasts Network. For network wide advertising options visit: https://marketingpodcasts.net/advertise

Want to be a guest on Gratitude Geek? Send Kandas Rodarte a message on PodMatch here: https://kandasrodarte.com/podmatch

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.