The Growth Lab Podcast

Gratitude Is My Business Plan: How Being Thankful Built a Million-Dollar Company


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In this deeply personal solo episode, Luba shares how gratitude became the secret weapon that transformed her business and her life.

From conducting interviews at Starbucks with no office, no team, and no roadmap to building Kidology Inc. into an Inc. 5000-recognized, multi-location pediatric therapy empire Luba reveals how shifting from survival mode to gratitude changed everything.

This isn't about toxic positivity or journaling rituals that don't work for busy moms. This is about tactical gratitude: the kind that builds trust in teams, retains great employees, attracts loyal clients, and keeps you grounded when entrepreneurship feels impossible.

In this episode, Luba shares:

  • How gratitude in hard moments built her as a leader
  • The voice note that changed everything for one team member
  • Why she doesn't journal (and what she does instead)
  • How prayer, conversation, and voice notes became her gratitude practice
  • The mindset shift that turned difficult clients into growth opportunities
  • Why gratitude is the engine that makes you unstoppable

"Gratitude doesn't erase struggle it transforms how you move through it."

Whether you're building a business, balancing motherhood, or navigating the messy middle of entrepreneurship, this episode will remind you that gratitude isn't just a feeling it's a strategy.

Share your gratitude list and tag us @thegrowthlabpodcast!

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Connect with Luba:

LinkedIn: https://www.linkedin.com/in/lubapatlakh/

Instagram: https://www.instagram.com/kidologyqueen/

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The Growth Lab PodcastBy Luba Patlakh-Kaplun