From entering foster care at age 4 with a 20-word vocabulary to becoming a multimillionaire entrepreneur and CEO of the Year Crystal Noell's story is nothing short of extraordinary.
In this transformative episode of The Growth Lab, host Luba Patlakh-Kaplun sits down with Crystal Noell, founder of My CFO and creator of The STOP Method™, to unpack the financial strategies that changed both of their businesses forever.
Crystal shares her journey from being adopted out of foster care to launching her first business at 25, building multiple companies, battling a traumatic brain injury, and now living with early onset Parkinson's all while revolutionizing how entrepreneurs approach their finances.
In this episode, discover:
The STOP Method - Crystal's game-changing 4-account system (Savings, Taxes, Operations, Profit Sharing) that prevents the cash flow disasters that take businesses under
The Revenue Trap - Why focusing on top-line revenue is the biggest mistake entrepreneurs make and what you should focus on instead
The One Report - The single weekly report Crystal checks in her 8-figure business (and the one you should be reviewing too)
From 80 to 15 - How Crystal went from working 80-hour weeks as a "bottleneck boss" to running 3 businesses in just 15 hours per week
STOP vs. Profit First - The crucial difference between these two methods and which one your business needs first (hint: you might be skipping a critical step)
Ready for a CFO? - The clear signs your business is ready for financial clarity and fractional CFO support (plus when you're not)
Budget Mastery - The budget versus actuals report that transforms how you see your business and the non-negotiable numbers every entrepreneur should review weekly
Crystal doesn't hold back in sharing vulnerable insights about apologizing to her kids for prioritizing business over family, redefining success after her diagnosis, and why she believes financial leadership is a learned skill, not a natural talent. She opens up about the moment her daughter said she'd never want to own a business because "I never see you," and how that changed everything.
This episode is for every entrepreneur who has ever looked at their P&L and felt overwhelmed, wondered why profit feels elusive despite growing revenue, or struggled to pay themselves while keeping the business afloat. Crystal provides a roadmap to sustainable, profitable growth that doesn't require sacrificing your health, relationships, or sanity.
About Crystal Noell: Crystal Noell is a Certified QuickBooks ProAdvisor and founder of My CFO, a firm dedicated to helping entrepreneurs master their finances with clarity and confidence. After rising from foster care to becoming a multimillionaire through entrepreneurship, Crystal developed The STOP Method™ and EPI Formula to simplify cash flow and budgeting for business owners. Through her proven frameworks, she teaches leaders how to align intuition with financial data to create sustainable, profitable growth—because at the end of the day, cash flow isn't luck, it's strategy.
Connect with Crystal: 📚 Grab Crystal's book: The STOP Method on Amazon 💼 Million Dollar Blueprint Mastermind launched this month!
https://www.amazon.com/STOP-Method-Game-Changing-Budgeting-Approach/dp/B0CY5DKLMG
Instagram: @my_cfo_
My CFO 💼 Upcoming: Million Dollar Blueprint Mastermind
If you found value in this episode, subscribe to The Growth Lab Podcast and follow us on Instagram and TikTok @thegrowthlabpodcast.