In this episode of At Home in Waterloo Region, Cher Goetz welcomes Sanum, founder of Grazing Daisy, one of the fastest growing charcuterie companies in Waterloo Region. A stay-at-home mom of two, Sanum launched her business from her condo just under two years ago and has since been featured on CTV Kitchener twice, nominated for Kitchener Waterloo Oktoberfest Women of the Year Rising Star, and recognized by the Greater KW Chamber of Commerce for New Business of the Year. Sanum shares the honest story behind her leap into entrepreneurship, the mindset shifts that helped her grow quickly, and how she balances business with motherhood. 

In this episode you will hear:

• [02:15] The pivotal moment that sparked Grazing Daisy, realizing she had zero income of her own and launching the business within three weeks of the idea.
• [07:50] Hosting a strategic launch party (without inviting close friends and family) and using that event to generate her first holiday orders.
• [09:21] Posting in local Facebook groups and sharing consistently on personal social media to secure early clients and build brand visibility.
• [16:04] The daily mindset practices she relies on, including protecting her mornings and becoming her own cheerleader in business.
• [19:30] Navigating entrepreneurship and motherhood, including living with her in-laws for six years so she could stay home with her children.
• [31:42] Her perspective on competition — choosing abundance over scarcity and trusting that what is meant for her business will reach her.
• [41:24] How her interactive charcuterie workshops evolved into collaborative community events that spotlight other local businesses.
• [45:00] The workshops selling out, building waiting lists, and becoming a social night-out experience for groups in the community.
• [48:15] Her commitment to ongoing personal growth and becoming the “next version” of herself to grow alongside the business.
• [51:03] What makes Grazing Daisy unique, the human connection and turning client relationships into genuine friendships.
• [52:44] Why Waterloo Region has been an ideal place to grow her business and the balance of community feel and opportunity for scale.

This episode is a reminder that building a successful business doesn’t require perfection or massive scale, it starts with courage, clarity, and the willingness to take the first step. 

Special Offer: Mention this podcast ATHOME with Cher Goetz and receive a discount off your next charcuterie workshop

Connect with Sanum Yousaf:

Instagram: @grazingdaisy_

Let's Connect:
Instagram: https://www.instagram.com/at.home.co
Website: www.athomecompany.ca
Email Community: https://athomeco.myflodesk.com/podcast
Contact: [email protected]

Thank you to our Sponsors:

• Amanda Walczyk, Mortgage Agent | Level 2 license at Dominion Lending Centres National Ltd, FSRA #12360
Instagram: https://www.instagram.com/saltboxmortgage_agent
Contact: [email protected]
519.497.9256

• Den1880
Website: https://www.den1880.co
Instagram: https://www.instagram.com/den1880.co