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In a world of constant change and disruption, what separates the companies that thrive from those that falter? Drawing on nine years of research, Jim Collins and Morten Hansen reveal the principles that allowed some companies to outperform their industry by 10X or more. 🚀

Discover how "10X companies" like Southwest Airlines, Intel, and Progressive Insurance achieved spectacular results through fanatic discipline, empirical creativity, and productive paranoia. Learn actionable strategies to improve your "return on luck" and build a company that can prosper even in the most tumultuous conditions. 💡

Whether you're an executive, entrepreneur, or ambitious professional, this episode will challenge your assumptions and provide a roadmap for building an enduring great company in an unpredictable world. 🗺️