In this episode of Poetry in Marketing, I’m leaning into vacation mode... But more importantly, a fundamental truth that a lot of business leaders get wrong:

Great copywriting

Provokes the strongest feelings

Not the deepest thoughts.

We like to think that more information leads to better decisions, but that’s not how people actually buy. In this episode, I break down why emotional connection beats information overload every time, and why trying to “cover all the bases” in your messaging often backfires.

Whether you’re writing a website, a blog post, or a sales pitch, the goal isn’t to make people think harder: it’s to make them feel something.