Everyone give a warm yee-haw to Keegan Otter, the software cowboy. Known for his success at outreach.io, he know leads the sales team at Warmly. He shares how he differentiated himself in a crowded market by using unique tactics such as personalized videos in LinkedIn messages, and the power of connections in leading to new opportunities. Listen in as Keegan talks about his journey from an SDR to the head of revenue, and the lessons he's learned along the way.

He's a master of implementing successful sales strategies within a team. He highlights the importance of empowering team members, fostering innovation and collaboration, and using an Omni-channel strategy to maximize the chances of resonating with potential clients.

We explore how sales development is adapting to 2023. We discuss how to effectively reach potential clients through various channels, taking into account the preferences of different generations, with a particular emphasis on the importance of engagement over simply booking meetings. 

Keegan wraps up by sharing his thoughts on what a great day in sales looks like and emphasizes the importance of a positive mindset in the marathon that is sales. So tune in, be inspired, and find out how to make an impact in your industry.

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro

Ever wonder why some businesses skyrocket while others plateau? Join us for an enriching conversation with Dave Boyce, a seasoned sales professional and MBA adjunct, who unravels the secret sauce to accelerating business growth - a perfect blend of product-led growth (PLG) and sales. He shares an eye-opening experience of selling a mere whiteboard concept for whopping $6 million when he was an individual contributor. Plus his years in management with some of the hottest startups in Utah and Silicon Valley. 

His insights emphasize the game-changing power of harmoniously integrating product and sales strategies within any go-to-market approach.

Our chat with Dave also illuminates the balance between PLG and traditional sales methods. His firsthand experience of transitioning from a sales-centric approach to a PLG strategy reveals the key role of understanding the end user and offering a generous set of product features. 

We dig into the importance of instrumentation in smoothing out the customer journey and explore how to catch and leverage monetization opportunities while crafting a product. We touch on critical decisions such as keeping transactions within the platform or engaging outside sales for successful product launch and monetization. 

Get ready to fill your entrepreneurial toolbox with these golden nuggets of wisdom. 

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro

Join us for a riveting conversation with Steve, the VP of a sizable sales team at ZoomInfo. 

Steve started his career in insurance, following in his father's footsteps, before making the switch to the tech world with ZoomInfo. Listen in as he discusses his growth within the company, the transition from a salesperson to a manager, and then to a VP. He also shares his passion for his job and the learning opportunities he has had, emphasizing the importance of job satisfaction and continuous growth.

Steve also discusses the evolution of sales strategies at ZoomInfo. He walks us through how the go-to-market strategy has transformed from a broad email approach to a more specialized and segmented one. Drawing from his extensive experience, he underscores the importance of fine-tuning every step of the sales funnel for maximum efficiency and conversion rates. For anyone looking to advance in their career or improve their go-to-market strategy, Steve's insights are invaluable.

In the final segment, Steve explores strategies for managing a successful sales team, using ZoomInfo as an example. He shares his approach to boosting morale and motivation during challenging periods, recognizing individual strengths, and fostering a culture of collaboration and competitiveness. 

So, whether you're a seasoned professional or just starting your career in sales, this episode offers a wealth of knowledge and advice. Tune in to gain insights on navigating career transitions, managing sales teams, and achieving success in the tech industry.

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Great Day in Sales Podcast Outro

We had the privilege of sitting down with Craig Daly, a seasoned software sales leader turned CEO. Craig takes us on a journey of his career, recounting his experiences at powerhouse companies such as Qualtrics and Podium, and sharing the challenges he's encountered in his transition from sales leader to CEO. Listen in as he emphasizes the importance of finding the right type of salespeople for different roles and how authenticity play a pivotal role in sales success. 

Craig was one of the first sales reps to commit to social selling on Linkedin in the country.  He was invited to one of the first pre-sales navigator events held by the business world's social media platform. 

Lastly, we talk about the ins and outs of sales and go-to-market strategies in Utah's burgeoning tech industry. Hear about the importance of relationship building and emotional intelligence, as well as the need for product excellence and innovation. 

Great Day In Sales Podcast Intro 

Great Day in Sales Podcast Outro