In this episode of Great Men with Shane Sams, Shane sits down with Markus Gerszi — former CrossFit affiliate owner, gym business coach, and host of the Best Hour of Their Day podcast. Markus built and sold CrossFit Active Performance, voted the #1 CrossFit gym in Orange County, and has since spent over 11 years coaching more than 1,500 gym owners. Shane and Markus dive deep into the emotional and identity challenges that come with selling a business you love, the difference between the gym business and the hospitality business, and why so many passionate gym owners struggle to translate their personal discipline into business success.

The conversation takes a powerful turn as Shane and Markus unpack the stories we inherit from our parents, the cultures we grow up in, and the peer resistance that comes when you choose a different path. Markus shares how he untangled limiting beliefs through story work, navigated pushback from lifelong friends, and ultimately built a life and business on his own terms. Whether you're a CrossFit gym owner, an entrepreneur, or just a man trying to figure out who he wants to be, this episode is a masterclass in self-leadership, coachability, and choosing your own identity before someone else chooses it for you.

You're already a good man. Now become great on your own terms.

No fake alpha nonsense. No paint-by-numbers 'family man' checklists. No endless trauma dumps.

Get unstuck and reclaim your power in work, relationships, fatherhood, and life.

End the war within. Find peace without.

Learn more about The Great Men Project at https://www.greatmen.org