For additional resources for #eventprofs visit www.productionvaluematters.com


This holiday season we’re reviving some of our best episodes from 2024! In this episode, Matthew interviews Liz Lathan, co-founder and CMO of The Community Factory. 


Join them as they discuss:

• The Community as a Service (CaaS) model and its impact on business events
• Strategies for integrating content delivery with community building
• The evolution of keynote presentations in modern events
• The Return on Emotion (ROE) framework
  
  

Liz Lathan brings over two decades of experience in event marketing and community building, offering valuable insights for both seasoned professionals and newcomers to the industry. She shares practical advice for creating events that foster authentic human connections while maintaining business objectives.


If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify.


Host LinkedIn: linkedin.com/in/matthewbyrnecsep


Guest LinkedIn: linkedin.com/in/lizlathanProduction Value Matters: The Business Event Podcast is handcrafted by our friends over at: fame.so

Previous guests include: Nick Borelli of Zenus Inc, Jonathan Kazarian of Accelevents, Mahoganey Jones of Event Specialists Inc, Sarah James of Live Nation, Kim Washington of NBA, Jacob Zucker of Morgan Stanley, Carrie Davenport of Altria and Catherine Chaulet of Global DMC Partners

Check out our three most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen, Director of Meetings and Events at Great Clips
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey of Matey Events

For additional resources for #eventprofs visit www.productionvaluematters.com

Check out our 3 most downloaded episodes:

• Measuring Value in Your Events: Insights from Jodi Collen
• Educating Clients and Managing Expectations in Event Production with Fransiska Weckesser
• The Intersection of Event Planning and Psychology with Victoria Matey

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